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16 Free and Paid Affiliate Marketing Platforms

ByFalak Preet Kaur

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Managing an affiliate marketing program can be super exhaustive. To manage an affiliate marketing program, big or small, you need software that keeps track of the sales, manages partners etc. This guide will give you comprehensive comparison between all the best affiliate marketing platforms you can use.

Table of contents

16 Affiliate marketing platforms

Here’s a comprehensive description of all the best affiliate marketing platforms to help you choose the right one for your goals:

1. Impact

impact.com, a top-tier global partnership management platform, is revolutionizing how enterprises find and oversee various partnership types, such as affiliates, influencers, commerce content publishers, B2B, and beyond.

Features:

  • Its robust platform assists businesses in fostering genuine, long-lasting, and rewarding relationships with publishers and consumers.

  • By offering visibility throughout the consumer journey, they can seamlessly aggregate, orchestrate, and optimize the total value of partnerships with transparency and ease.

  • Provides a number of advantages for businesses including cross-device tracking and fraud detection.

Source: G2

Pros:

  • Leading and one of the best marketplace

  • Easy to use

  • Good customer support

Cons:

  • Expensive

  • Reports of crashes and bugs

  • Poor link performance reporting

Pricing:

Quote for pricing

G2 rating: 4.6

2. PartnerStack

PartnerStack automates the challenging aspects of initiating and expanding partnerships. It aids in partner recruitment, streamlines onboarding, offers rewards for conversions, and empowers partners to excel.

Features:

  • Provides a single workspace to manage your partner ecosystem.

  • Expands your partner ecosystem efficiently, delivering increased revenue in half the typical time and cost.

  • Lets you link with a multitude of B2B-ready partners and receive assistance in launching your partnerships.

  • Helps you recruit, activate, track, get rewards and optimize your campaigns.

Source: G2

Pros:

  • Clean user interface/easy to understand

  • Most transparent partner management platform

  • Great customer service

Cons:

  • Lack of certain reporting features

  • Poor payment system

Pricing:

Quote for pricing

G2 rating: 4.7

Capterra rating: 4.9

3. Tapfiliate

Tapfiliate is a cloud-based affiliate software designed for e-commerce, SaaS, B2B, and B2C brands seeking to establish, monitor, and enhance their affiliate marketing programs.

Features:

  • It offers a comprehensive solution with over 30 integrations, including Zapier, Shopify, WooCommerce, Squarespace, Stripe, and numerous others.

  • enables you to personalize your affiliate pages, referral links, and emails with your brand identity.

  • It supports multiple languages and currencies, simplifying the management of global campaigns.

Pros

  • Great customer service

  • Robust user interface

  • Versatile in terms of currencies

Cons:

  • Complicated integration with Spotify

  • Learning curve

Pricing:

Free trial: ✅

Tapfiliate has 3 pricing plans starting from $89 to $499.

G2 rating: 3.6

Capterra rating: 4.5

4. Zinfi

ZINFI empowers organizations with a multitude of opportunities to expand their partner network and achieve profitable growth. The approach involves facilitating connections, fostering collaboration, and enhancing commerce between clients and their partners.

Features:

  • Consists of a set of easy-to-customize, user-friendly cloud applications.

  • With its intuitive applications, you can manage affiliate marketing and partner relationships at the same time with ease.

  • You can partner up to connect, collaborate, communicate, and jointly market and sell with your business allies.

Source: G2

Pros:

  • Feature-rich

  • User-friendly

  • Customizable platform

Cons:

  • Complex workspace

  • Slight learning curve

Pricing:

Free trial: ❌

G2 rating: 4.9

Capterra rating: 4.9

5. Affise

Affise is a complete partnership marketing system that empowers businesses to fully leverage partner marketing. Since its inception in 2017, Affise has assisted more than 1,000 customers in boosting their revenue.

Features:

  • It provides all the essential tools and capabilities to manage your entire partner marketing efforts from a single platform.

  • It lets you monitor and assess your performance, properly credit the outcomes, kickstart or expand your existing partner program, and keep tabs on how well you're doing on mobile devices.

  • Consists of 3 powerful products for partner management: Performance, reach and mobile attribution.

Pros:

  • Ease of use

  • Good customer service

  • Multilingual workspace

Cons:

  • Frequent tech issues

  • Limited features in terms of tracking

Pricing:

Free trial: ✅

Affise offers three pricing options, ranging from $500 to $1,500.

G2 rating: 4.6

Capterra rating: 4.6

6. Everflow

With Everflow, you can boost your performance and partnerships by switching to a partner marketing platform that goes beyond just managing affiliates. You can monitor every performance channel, seamlessly integrate with your tech tools, and dive deep into what drives ROI.

Features:

  • You can keep an eye on how well your traffic sources are converting and engaging with your content.

  • Analyze the data to understand what makes people interested, and focus on the traffic sources that bring in the most revenue.

  • You can connect with new partners and identify the traffic sources that bring in active users who turn into valuable customers.

Source: G2

Pros:

  • Easy to use

  • Great response time and quality

  • Seamless integration

Cons:

  • Expensive

  • Poor dashboard design

Pricing:

Free trial: ✅

Everflow has only one pricing plan that costs $750.

G2 rating: 4.7

Capterra: 4.9

7. Offer18

Offer18 is a performance marketing platform for affiliates, advertisers and ad networks to help them track, optimize and measure the performance of their networks.

Features:

  • Provides advertising networks with all that is required as well as on-demand with customized features added.

  • Monitors all user activity data related to a campaign, including information on leads, clicks, conversions, and app installations.

  • Includes advanced features, such as Anti-Fraud, Offer Automation, Link Tester, Smart Offer, and a robust Offer Sync API to help you with your performance marketing.

Source: G2

Pros:

  • Great customer support

  • Value for money

Cons:

  • Slight improvement needed in UI

Pricing:

Free trial: ✅

Offer18 has plans starting from $49 for unit basis to $349 for enterprises

G2 rating: 4.7

Capterra: 4.7

8. CJ Affiliate

CJ Affiliate offers a platform to excel within the world's largest and well-established performance marketing ecosystem. It provides an opportunity to exceed your commerce growth objectives by enabling scalable and sustainable growth for brands, publishers, and creators.

Features

  • Offers customizable compensation models with high-tech technology.

  • Tracks program performance and leverages extensive consumer, channel, and category data.

  • Enables the creation of tailored advertising campaigns based on individual preferences.

Pros

  • Easy to use/ simple interface

  • No membership fee

Cons:

  • Costly on monthly basis

  • Lack of reliable publishers

Pricing:

Quote for pricing

G2 rating: 3.5

Capterra rating: 4.7

9. Voluum

Voluum is a performance marketing analytics tool designed for marketers, in-house media buyers, and agencies. It provides a single platform to track, oversee, and enhance the performance of both paid and organic traffic sources.

Features:

  • It offers AI-powered tools for automatic traffic optimization and facilitates team collaboration.

  • Ensures the security of your data and keeps your campaigns running consistently without interruptions.

  • Makes tracking, optimizing, and automating ad campaigns easy.

Source: G2

Pros:

  • Excellent support service

  • Top-notch reporting

  • Easy to use

Cons:

  • Cost of add-ons

  • Learning curve

Pricing:

Free trial: ❌

Voluum has 2 pricing plans starting from $199 to $349.

G2 rating: 4.7

Capterra rating: 4.6

10. LeadDyno

LeadDyno is an Affiliate management platform that aids businesses of all sizes in overseeing commission payments, initiating programs through automated emails, social media marketing, affiliate tracking, and additional features.

Features:

  • Monitors all aspects of your affiliates' performance, including visits, leads, sales, and recruiting affiliates, ensuring you maximize the potential of your program.

  • Assist you in converting leads into new customers through our automated lead management tools.

  • Precisely evaluates the influence of your affiliate program using reporting and analysis screens that cover visitor, lead, purchase, and customer-specific data.

Source: G2

Pros:

  • Value for money

  • Easy integration

  • Beginner friendly

Cons:

  • Poor customer support

  • Lack of advanced features

Pricing:

Free trial: ✅

LeadDyno has 4 pricing editions, from $49 to $749.

G2 rating: 4.2

Capterra rating: 4.3

11. Awin

Awin is a platform for businesses to engage with publishers and partners in affiliate marketing, while also monitoring and measuring performance metrics.

Features:

  • Links online businesses with a wide range of partners, including bloggers, influencers, technology solutions, and many others.

  • Provides merchants with data and analysis regarding the performance of campaigns and specific affiliations.

  • Offers merchants and affiliates email updates regarding the performance of their campaigns.

Source: G2

Pros:

  • Simple and easy to use.

  • Excellent reporting tools

  • Intuitive features

Cons:

  • Signup fee

  • Complex and long sign up process

Pricing:

Free trial: ✅

Quote for pricing

G2 rating: 4.2

Capterra rating: 4.1

12. Avelon

Avelon is a cost-free affiliate marketing platform perfect for brands aiming to expand or initiate their affiliate program. Avelon handles all payouts, generates traceable links, monitors discount codes, and offers additional functionalities.

Features:

  • Offers complimentary application integration for Shopify, WooCommerce, Craft, and various other platforms.

  • Its search tool presents all the necessary information you require, along with links to social media profiles.

  • Provides a user-friendly system with advanced attribution capabilities.

Source: G2

Pros:

  • Data accuracy

  • Easy to navigate

  • Free of cost

Cons:

  • Slight learning curve

Pricing:

Free to use

13. Trackdesk

Trackdesk is an affiliate software that allows you to start building your affiliate, referral, and partnership marketing program with $0 initial investment. You can enjoy all the features you need to launch totally for free until you reach $5,000 in monthly revenue.

Features:

  • Assists marketers in assessing return on investment (ROI) by evaluating the efficiency of campaigns in relation to their expenses.

  • Gathers and provides reports on data concerning customer journeys, preferences, and historical information.

  • Includes features for budgeting, forecasting, and managing marketing investments.

Source: G2

Pros:

  • Multi user and multilingual workspace

  • Feature rich

  • Simple interface

Cons:

  • No mobile phone accessibility

  • Learning curve

Pricing:

Free trial: ✅

Trackdesk has 3 pricing plans including free plan and paid plans starting from $67.

G2 rating: 4.8

Capterra rating: 5

14. UpPromote

UpPromote is a user-friendly solution designed for Shopify merchants seeking to expand their affiliate campaigns. This app offers a variety of tools to assist in creating a polished campaign and approaching potential affiliates with ease.

Features:

  • Empowers affiliates to generate personalized links for products.

  • Offers advertisers access to a network of affiliates.

  • Comes with functionalities for tailoring campaign assets to your needs.

  • Offers support for various compensation models, including pay-per-click, pay-per-sale, pay-per-lead, and more.

Source: G2

Pros:

  • Ease of use

  • Value for money

  • Feature rich

Cons:

  • Confusing UI

  • Challenging on-boarding process.

Pricing:

Free trial: ✅

UpPromote has 4 pricing plans, ranging from $0 to $199.99.

G2 rating: 4.5

Capterra rating: 4.7

15. TUNE

TUNE provides the industry's most adaptable SaaS platform for overseeing marketing partnerships across both mobile and web. It allows you to optimize your return on investment (ROI) from the initial onboarding stage all the way to payout with your crucial partners.

Features:

  • Provides systems for allocating leads and projects based on factors like region, bidding, or other criteria.

  • Offers merchants data and analysis on the performance of their campaigns and specific affiliations.

  • Provides an adaptable, white-label SaaS solution designed for creating, overseeing, and expanding partner programs and affiliate networks.

Source: TUNE

Pros:

  • Excellent reporting system

  • Good functionality

Cons:

  • Expensive

  • Learning curve

Pricing:

Free trial: ❌

TUNE has 3 pricing plans starting from $599 to $1,500.

G2 rating: 4.1

Capterra rating: 4.6

16. Clickbank

ClickBank is an online tool that enables businesses and entrepreneurs to oversee affiliate programs and increase sales of both physical and digital products. This platform allows you to list your products for sale and offers them to a global network of affiliates, who can then promote them to a wider audience.

Features:

  • Provides a range of tools, including onboarding support to help you get your product online.

  • Helps in attracting, managing, and compensating affiliates who drive traffic to your offer.

  • Assists leading product owners in establishing connections with top affiliates through joint venture contracts and exclusive networking events.

Source: G2

Pros:

  • Beginner friendly

  • Huge database of products

Cons:

  • Poor quality of products

  • Limited geographical accessibility

Pricing:

Quote for pricing

Wrap up

These affiliate marketing platforms will make your affiliate programs, partners easy to manage and track the sales efficiently without you working and worrying too much about it. You can make a choice by looking at different platforms and choosing the one that goes parallel with your goals and preferences.

What you should do next

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