8 Shopify Customer Statistics to Know in 2024

Sakshi Chandwani
BySakshi Chandwani

3 mins read

Are you considering using Shopify for your online business? Then you might be interested in these 8 Shopify customer statistics. We have collected data from various sources to give you a better understanding of the platform's popularity, usage, and performance. From the number of users to the growth rate, we have covered it all. In this post, we will also explain how we collected this data so that you can trust its authenticity. By the end of this article, you will have a better idea of whether Shopify is the right platform for your business needs or not. So let's dive in!

Table of Contents

How do we collect this data?

By leveraging best practices and integrating customer data from different sources. Utilizing platforms such as Demandsage, Marketsplash, and Yaguara can further streamline the data collection process, and verifying sources credibility.

8 Shopify customer statistics

Let's have a look at the 8 Shopify customer statistics that can help you make an informed decision for your online business.

  1. Shopify has 700 million consumers as of 2024. [Source: Yaguara]
  2. Due to the ease of use, vast app catalog, and integrated payment options, over 4.4 billion online stores and an average of 2.1 million daily active users will use Shopify in 2024. [Source: Yaguara]
  3. Shopify conversion rates are highest among email users (4.29%), with product search (3.04%) coming in second, followed by direct search (2.93%), then social media (1.81%). [Source: Marketsplash]
  4. Nearly 649 million people made a purchase from a Shopify store in 2022 alone. For an idea, there are 2.14 billion people shopping online as of 2024. [Source: Demandsage]
  5. An average Shopify store in the United States makes around $72 from one customer. We've seen merchants focusing on retention strategies to keep their customers coming back and spending again to minimize acquisition costs. [Source: Folio3]
  6. Considering region for customers can really help to sell to them. Whether you are shopping from the UK, Europe, Germany, China, Latin America, or New Zealand, Shopify stores can show the correct language. Shopify supports 20 languages. [Source: Shopify]
  7. Shopify has 700 million consumers in 2023. These numbers were just 28 million in 2014. [Source: Yaguara]
  8. Making money on Shopify largely depends on your store’s niche and reach to the customers. An average Shopify store makes around $5,583 per month which calculates to up to $67,000 annually. [Source: Yaguara]


Understanding customer statistics is crucial for business retention and growth. Customer data plays a pivotal role in improving customer support and developing effective sales strategies. Additionally, customer journey maps aid in understanding the overall customer experience, contributing to enhanced service delivery and customer satisfaction. Analyzing customer statistics not only helps in retaining existing customers but also in acquiring new ones through excellent customer service and a personalized sales funnel.

Supercharge ecommerce sales with CRO School

Get 21 emails with actionable tactics right in your inbox.


Shopify stands out among other e-commerce platforms when it comes to customer satisfaction. With a market share of 20.6%, Shopify ranks as the second most popular platform. It boasts an impressive customer satisfaction rating and is known for its user-friendly interface and excellent customer support.

Businesses choose Shopify as their e-commerce platform because it offers a user-friendly interface for quickly setting up online stores. With a wide range of features, integrations, and customization options, businesses can create a unique online presence that matches their brand. Additionally, Shopify provides reliable customer support and resources for troubleshooting.

Since its launch in 2006, Shopify's user base has experienced consistent growth. In 2019, the platform had over one million merchants; by 2021, that number had increased to over millions. The COVID-19 pandemic also contributed to this growth as e-commerce sales surged.

Hack growth with weekly round up of guides

100k+ marketers like you read these guides every month

What should you do next?

You made it till the end! Here's what you can do next to grow your business:

Get smarter with email resources

Free guides, ebooks, and other resources to master email marketing.

Do interactive email marketing with Mailmodo

Send forms, carts, calendars, games and more within your emails to boost ROI.

Consult an email expert

30-min free email consultation with an expert to fix your email marketing.

Get 3X conversions with interactive emails


Get 3X conversions
with interactive emails


Create & send interactive emails without coding


Put revenue on auto-pilot with pre-built journeys


Save time with AI-powered email content creation

1000+ businesses grew with Mailmodo, including