15 Emerging Mobile Ecommerce Statistics

BySakshi Chandwani


Linkedin logo
Twitter logo
copy link
Facebook logo
Whatsapp logo
Pinterest logo
mail logo

As the number of mobile users continues to rise, online shopping through mobile devices has become the preferred choice for customers. The mobile experience is now a critical factor for online retailers, with social commerce making significant inroads on a global scale. Ecommerce sales from mobile devices are steadily increasing, reshaping retail sales and pointing towards the growing dominance of mobile commerce. Let's explore about 15 mobile Ecommerce statistics:

Table of Contents

How do we collect these data?

The dominance of mobile commerce is evident in the total time spent by online shoppers, surpassing desktop activity. Conversion rates favor mobile users over desktops, indicating a shift in consumer behavior. Platforms such as Statista, Outerboxdesign and Shopify are actively optimizing for mobile shopping, further shaping the data collected.

15 mobile Ecommerce statistics you should not miss on

Mobile Ecommerce statistics can help you find the latest trends if you're starting or operating an online store. Here are the best ones for 2024.

  1. Mobile Ecommerce sales reached $2.2 trillion in 2023 and now make up 60 percent of all Ecommerce sales around the world. [Source: Statista]
  2. The share of mobile Ecommerce in all Ecommerce has been steadily climbing, up from just 56 percent in 2018 to an expected 62 percent in 2027. The increase in mobile Ecommerce sales themselves has been even steeper as the whole sector keeps expanding globally. [Source: Statista]
  3. Over the last year, it's estimated that 56% of all online sales came from a mobile device – a number that has been increasing year-over-year since smartphones were invented. [Source: Outerboxdesign]
  4. Statistics show that 40% of users will go to the competitor after a bad mobile experience, yet an alarming 84% have experienced difficulty completing a mobile transaction. [Source: Outerboxdesign]
  5. 84% of American households own a smartphone. [Source: Outerboxdesign]
  6. Over 270 million U.S. consumers own smartphones. [Source: Outerboxdesign]
  7. At least 79% of smartphone users have made a purchase online using their mobile device in the last 6 months. [Source: Outerboxdesign]
  8. It’s estimated over 50% of all ECommerce purchases during the 2022 holiday season were made on a smartphone. [Source: Outerboxdesign]
  9. 80% of shoppers used a mobile phone inside of a physical store to either look up product reviews, compare prices or find alternative store locations. [Source: Outerboxdesign]
  10. Despite leveling off following a pandemic bump, the m-commerce share of total retail will resume growing next year, reaching 8.7% by 2026, according to a June 2022 Insider Intelligence forecast. [Source: Insiderintelligence]
  11. The mobile Ecommerce market in the US amounted to almost 42% of total Ecommerce sales in 2022. When it comes to 2023, retail m-commerce sales are expected to account for more than 43% of total sales in 2023 and 44% by 2025, slowly equaling the mobile commerce vs Ecommerce ratio. [Source: Tidio]
  12. Nearly 309 million US households own at least one smartphone, constituting 92% of the population. [Source: Shopify]
  13. A recent survey found that 96% of young adults (ages 18 to 29) own smartphones, while only 61% of those over 65 own one. [Source: Shopify]
  14. Smartphones account for around 45% of all US web traffic, with 15% of adults using their smartphones as their primary source of internet access at home. [Source: Shopify]
  15. Approximately 76% of adults have purchased items using their mobile phones. [Source: Shopify]


With more and more consumers relying on their smartphones for online shopping, it is crucial for businesses to optimize their websites and create a seamless mobile experience. From the increasing number of mobile shoppers to the rise of mobile payment methods, these statistics demonstrate the need for businesses to adapt to the changing landscape of Ecommerce. By understanding and leveraging these trends, businesses can stay ahead of the competition and capitalize on the opportunities presented by the mobile Ecommerce market.


Emerging technologies and trends are shaping the future of mobile Ecommerce. Augmented reality allows customers to virtually try on products, while voice search and assistants make hands-free purchases easier. Mobile payment options like Apple Pay and Google Wallet are gaining popularity, and personalization through data analysis and AI enhances the customer experience.

The fashion and beauty industries, as well as the food and beverage industry, have experienced significant growth in mobile Ecommerce. Additionally, home goods and electronics are also witnessing an increase in mobile Ecommerce sales. Overall, mobile Ecommerce is gaining popularity across various industries.

Younger demographics, such as millennials and Gen Z, are more likely to shop on mobile devices. Studies show that about 59% of millennials and 61% of Gen Z prefer mobile shopping. Additionally, people with higher incomes and those living in urban areas also gravitate towards mobile Ecommerce. Ecommerce businesses should optimize their mobile platforms to cater to these demographics.

What should you do next?

Thanks for reading till the end. Here are 3 ways we can help you grow your business:


Get smarter with our email resources

Explore our email marketing guides, ebooks and other resources to master email marketing.


Do better email marketing with Mailmodo

Send app-like interactive emails with forms, carts, calendars, games, etc. to boost email ROI.


Talk to an email expert

Get a 30-min. free email consultation with a Mailmodo expert to optimize your email marketing.

Was this post useful?

Improve your email marketing

With interactive emails, smarter automation workflows, AI-powered email content and higher conversions