18 Fashion Ecommerce Statistics for Boosting Growth

BySakshi Chandwani


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The fashion industry has witnessed significant growth in the Ecommerce sector, with online sales of fashion items skyrocketing in recent years. This growth can be attributed to various factors, including consumer preferences, digital innovation, and the rise of social media platforms. In this blog, we will explore 18 fashion Ecommerce statistics highlighting this industry's growth and potential. These statistics provide valuable insights into consumer behavior, online sales, and the impact of technology on fashion Ecommerce. Let's dive into the data and discover the trends shaping the future of fashion Ecommerce.

Table of Contents

How do we collect these statistics?

We source our statistics from reputable industry experts such as Statista, Capital One Shopping and many more. Multiple sources validate the collected statistics, providing a comprehensive picture of the fashion market.

18 fashion Ecommerce statistics

Some of the fashion ecommerce statistics that highlight the industry's growth and potential include:

  1. That's hardly surprising, given that the fashion industry (which includes apparel, accessories, and footwear) is valued at $820 billion in 2023. With a predicted rise of more than $1.2 trillion by 2027, it is the world's top eCommerce industry. [Source: Influence Marketing Hub]
  2. Zalando, headquartered in Berlin, is currently the leading fashion eCommerce company in the world, with a market cap of about $6.7 billion. VIP Shop from China ranks second, with a share value of around $6.4 billion. The Real from the United States came in third with $1.8 billion in revenue. [Source: Influence Marketing Hub]
  3. Nearly 40% of Asian fashion sales are made online, fueling this market’s expected growth of 47.4% to $462.4 billion by 2028. [Source: Capital One Shopping]
  4. From the selected regions, the ranking by revenue in the fashion E-commerce market is forecast to be lead by Asia with 462.42 billion U.S. dollars. In contrast, the ranking is trailed by Africa with 7.9 billion U.S. dollars, recording a difference of 454.52 billion U.S. dollars to Asia. [Source: Statista]
  5. The market size of global fashion Ecommerce is expected to grow to $1,222.32 billion in 2027 at a CAGR of 10.5%. [Source: The business research company]
  6. The revenue in the fashion E-commerce market in North America was forecast to continuously increase between 2024 and 2028 by a total of 62.2 billion U.S. dollars (+34.16 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 244.29 billion U.S. dollars and, therefore, a new peak in 2028. Notably, the revenue of the fashion E-commerce market has continuously increased over the past years. [Source: Statista]
  7. As a part of ecommerce fashion, the shoe sector also saw a rise in market value. From $365.5 billion in 2022 to $530.3 billion in 2027, the global size of the footwear industry will flourish immensely. In 2023, athletic shoes are also expected to bring in $63.5 billion.[Source: Influence Marketing Hub]
  8. Online clothing shopping spikes by approximately 46.2% yearly during the fourth-quarter holiday shopping season. [Source: Capital One shopping]
  9. The segment of bags and accessories will also see double-digit growth, but at a faster rate. The fashion accessory market will expand at a CAGR of 12.3% between 2016 and 2026, with Asia-Pacific being the fastest-growing region. Even with the lowest actual figures, these predictions make bags and accessories one of the most robust ecommerce fashion segments. [Source: Influence Marketing Hub]
  10. Livestream shopping is a sector that is fast expanding among Gen-Z and millennial shoppers. The top product category in livestream shopping is apparel and fashion, with 36% of the market. Gen Z shoppers are also champions of social commerce. [Source: Influence Marketing Hub]
  11. 20.5% of fashion retail sales worldwide are e-commerce transactions, for a total global revenue of approximately $357.4 billion. [Source: Capital One Shopping]
  12. With around 37% of product catalogs offered at reduced pricing, the fashion industry is at the forefront of discount implementation. In the first half of 2022, 36.98% of the advertised fashion categories were on sale. It is 40% more than the average for the eCommerce industry. [Source: Influence Marketing Hub]
  13. Second-hand or "pre-loved" fashion items have become a global craze. In 2022, the resale market grew by 28%, and by 2027, it is expected to be worth $350 billion. The secondhand apparel industry has grown eight times faster than the entire apparel sector, predominantly driven by North American shoppers. [Source: Influence Marketing Hub]
  14. In contrast to traditional season cycles, fast fashion retailers introduce new items every two weeks in the market. Shein, Revolve, and Rowme are some of the popular fast fashion brands. [Source: Metrics Cart]
  15. Between 2022 and 2023, there was a 0.56% increase in fashion and apparel website visits, a more significant increase than in any other retail sector. [Source: Capital One Shopping]
  16. American Eagle, a multi-brand specialty retailer, makes Real Good Jeans with sustainability in mind. The retailer saves 12 gallons of water for every pair of jeans on average. Proclaim, Svala, Miakoda, Katla, and 337 Brand are some of the other sustainable fashion brands in the US. These brands use recycled materials, organic cotton, and anti-waste manufacturing principles in clothing, footwear, and accessories. [Source: Metrics Cart]
  17. Fashion e-commerce has a 7.45% higher cart abandonment rate than the average for all industries. [Source: Capital One Shopping]
  18. 77% of fashion e-commerce site traffic comes from consumers using mobile devices. [Source: Capital One Shopping]


These fashion Ecommerce statistics provide valuable insights into the industry and help businesses make informed decisions. From the increasing popularity of online shopping to the rise of mobile commerce, it's clear that the fashion Ecommerce sector is assuring significant growth. As our journey through Fashion Ecommerce Statistics draws to a close, the numbers stories of innovation, adaptability, and the showcase fusion of fashion and technology.

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