13 Key Ecommerce Shopping Statistics for 2024

BySakshi Chandwani


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Online shopping has become an integral part of our lives, and the Ecommerce industry continues to experience significant growth year after year. Understanding the key Ecommerce shopping statistics that will shape the digital marketplace is essential. These statistics give us valuable insights into consumer behaviour, online sales trends, and the future of Ecommerce.

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How do we collect these statistics?

To gather these Ecommerce shopping statistics, we rely on reputable industry reports, market research studies, and data analysis. Our statistics are based on the latest Ecommerce trends and consumer behaviour, allowing us to provide accurate and up-to-date information to businesses and consumers alike. Our sources include: Hostinger and Statista.

13 Ecommerce shopping statistics

Here are ten key Ecommerce shopping statistics that are shaping the digital marketplace:

  1. By the end of 2023, 2.64 billion people were shopping online. As of January 2024, the world’s population is around 8 billion. These Ecommerce statistics indicate that at least 33% of people worldwide shop online to meet their needs, marking a 5% increase from 2022. [Source: Hostinger]
  2. Around 82% of Chinese internet users buy from Ecommerce stores, highlighting the high penetration rate of online shopping. Representing 17.72% of the world population, China plays a significant role in global retail Ecommerce sales. [Source: Hostinger]
  3. 59% of online shoppers use Google to find reviews, followed by Amazon with 57%. Even when shopping in-store, 72% of consumers use their mobile devices to check online reviews before purchasing. [Source: Hostinger]
  4. Amazon's global platform '' was the most popular Ecommerce and shopping website worldwide, accounting for more than 14 per cent of desktop visits to sites in this category in December 2023. Second place went to with roughly three per cent. [Source: Statista]
  5. As of April 2023, Amazon was the most popular online marketplace worldwide, averaging about 4.8 billion monthly visits. [Source: Statista]
  6. Online conversion rates of Ecommerce sites were the highest in the food and beverage sector, at 3.7 per cent in the fourth quarter of 2023. Beauty and skincare sites followed, with a 3.3 per cent conversion rate. [Source: Statista]
  7. By 2026, 24% of retail purchases are expected to occur online. [Source: Forbes]
  8. 57% of online shoppers report shopping internationally. [Source: Forbes]
  9. 22% drop out of an online shopping session because shipping is too slow. [Source: Forbes]
  10. Recent reports state that the average shopping cart abandonment rate is 70.19%. [Source: Shopify]
  11. The interest in online grocery shopping increased from 36% of Americans ordering groceries online before COVID-19 to 55% during the first months of the pandemic. [Source: Tidio]
  12. Right now, 70% of Americans are shopping online. [Source: Tidio]
  13. About 38% of consumers fear overspending when using credit cards—that’s why Gen Z and Millennials prefer shopping with debit cards, while older generations favour credit cards or cash-on-delivery payment options. [Source: Tidio]


To summarize, these Ecommerce shopping statistics provide valuable insights into the current trends and future of online shopping. From the rising popularity of mobile shopping to the increasing importance of personalized experiences, it is clear that Ecommerce is here to stay. As a business owner, staying updated and adapting your strategies is crucial. By leveraging the power of technology, data analytics, and customer-centric approaches, you can stay ahead of the competition and drive success in the ever-evolving world of Ecommerce. So, keep these statistics in mind, stay agile, and embrace Ecommerce's opportunities for your business.

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