25 In-Store vs Online Shopping Statistics for 2024

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3 mins read

With just a few clicks, consumers can browse through a wide range of products, compare prices, read reviews, and make purchases from the comfort of their own homes. However, traditional in-store shopping still holds its ground, offering a tangible and immersive experience for shoppers. Let's take a closer look at the latest trends comparing in-store and online shopping statistics and what they mean for consumers and retailers alike.

Table of Contents

How do we collect these statistics?

Various data collection methods are employed to provide accurate and reliable data on in-store vs. online shopping. Reliable sources such as Enterpriseapptoday, Capitaloneshopping & many more.

25 in-store vs online shopping statistics

Let's get into the world of In-store vs online shopping statistics:

  1. eCommerce represented a 4.93% larger share of monthly retail sales in the first half of 2023 than it did in the first half of 2022. [Source: Capitaloneshopping]
  2. As of 2023, in the USA, consumer spending on online shopping was more than in-store shopping resulting in 63% to 37% respectively. [Source: Enterpriseapptoday]
  3. 83% of consumers shopped online and 83% shopped in-store in 2021. [Source: Capitaloneshopping]
  4. 40% of consumers make an in-store purchase at least once a week, compared to 27% who make an online purchase at least once a week. [Source: Onlinedashers]
  5. 67% of millennials prefer online shopping to in-store shopping, compared to 72% of seniors prefer in-store shopping. [Source: Onlinedashers]
  6. Currently, about 20% of all retail sales happen online compared to 80% in physical stores. [Source: Onlinedashers]
  7. 52% of Gen Z in the US prefer to shop online, while 48% prefer to shop in-store. [Source: Onlinedashers]
  8. 47% of consumers who prefer in-store shopping cite the ease of product comparisons, and 48% prefer in-store shopping for the sake of convenience. [Source: Capitaloneshopping]
  9. 81% of retail shoppers conduct online research before buying. [Source: Onlinedashers]
  10. Physical stores are growing at a rate of 18.5%, while e-commerce is growing at a rate of 14.2%. [Source: Onlinedashers]
  11. 42% of holiday shoppers will research and buy online, while 23% will shop in-store. [Source: Onlinedashers]
  12. In 2020, online spending surged by $900 billion compared to the prior two-year trend. [Source: Savemycent]
  13. 69% of Americans have purchased something online. [Source: Savemycent]
  14. E-commerce vs. retail data shows that retail chains ended 2020 with a collective 76.8% growth in e-commerce. [Source: Savemycent]
  15. In 2021, digital wallets accounted for 49% of the global e-commerce transaction value. [Source: Savemycent]
  16. 37% of consumers prefer to purchase personal electronics online instead of in-store. [Source: Capitaloneshopping]
  17. 35% of consumers prefer to purchase apparel, shoes, and accessories online. [Source: Capitaloneshopping]
  18. 29% of consumers prefer to purchase beauty and personal care products online. [Source: Capitaloneshopping]
  19. 23% of consumers prefer to purchase furnishings and appliances online.[Source: Capitaloneshopping]
  20. 17% of U.S. consumers prefer to purchase groceries and household goods online. [Source: Capitaloneshopping]
  21. With 46.3% of retail sales being online, China remains the biggest e-commerce market in 2022. [Source: Savemycent]
  22. By 2026, global retail e-commerce sales will amount to $8.1 trillion. [Source: Savemycent]
  23. Every year in the US, grocery stores make up to $6.22 trillion. [Source: Enterpriseapptoday]
  24. 75% of consumers worldwide shop online at least once every month. [Source: Enterpriseapptoday]
  25. 63% of shopping journeys are more likely to start online, irrespective of whether consumers end the journey by shopping in-store or online. [Source: Enterpriseapptoday]

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Wrap Up

In conclusion, these statistics paint a clear picture of the ongoing shift from traditional in-store shopping to the convenience and accessibility of online shopping. However, it's important to note that both options still hold value for consumers, and the future will likely see a blend of both channels. By understanding these trends and staying ahead of the curve, companies can position themselves for success.

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