Top Email Marketing ROI Statistics You Need to Know in 2024

Neelabja Adkuloo
ByNeelabja Adkuloo

4 mins read

Email marketing ROI statistics infographic

Email marketing ROI

Email marketing is still one of the best marketing channels giving you the ROI of $42 for every $1 spent. On top of that, email marketing is the favorite marketing channel for many marketers.

  • In a Statista report, 73% of Company respondents and 75% of Agency respondents rated email marketing as an excellent digital marketing channel for ROI. — Statista

  • The global value of email marketing continues to grow from $7.5 billion in 2020 to a potential $17.9 billion by 2027. — Statista

  • Out of all marketers, 87% plan to invest more capital in their email marketing budget. — Email on Acid

Email marketing ROI statistics by industry

Here are the email marketing statistics for various industries.

  • The high ROI of retail industries may be due to them having measurable CTAs designed to lead immediate purchases that make financial attribution to email marketing easier. — Litmus

  • The education industry also had one of the highest engagements since staff needed to communicate during the COVID period. — CampaignMonitor

Top 5 ways to increase email marketing ROI

Here are the proven ways to increase your email marketing ROI further.

1. Use interactive emails

Since AMP emails reduce friction for the users, our State of Marketing Report 2021 shows that 23.7% of marketers saw a rise in their conversions by 10% with AMP emails.

đź’ˇ Related guide: The Definitive Guide to AMP Emails

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2. Run A/B tests

A/B testing generates $42 for every $1 spent, compared to $21 for marketers who don't do A/B testing. We have to test our assumptions and double down on what works and remove what doesn’t.

3. Automate your emails

Email automation helped one small business increase its conversions by 86%. This is no surprise as automation helps businesses save time and invest it elsewhere, generating a higher ROI.

4. Personalize your emails

According to studies, personalized emails are 6 times more likely to drive conversions. You can start by personalizing your email subject line and move on to creating email segments and sending emails at personalized optimal times.

5. Disconnect with uninterested users

The average open rate for all industries is 16.97%. So approximately 83% of users don’t open any emails that businesses send. This happens due to targeting the wrong audience. So know your ICP and remove uninterested users from your list.

How Mailmodo boosts your email marketing ROI

Here is how your journey to higher ROI will be when you switch to Mailmodo.

1. Create AMP emails with our drag-and-drop editor

You don’t need to be technically savvy to build AMP emails. With our drag-and-drop editor, you can use preconfigured elements and email templates to build emails in no time.

Get a sample AMP email in your inbox

Experience the power of interactivity right now

2. Get a higher open rate and CTR

Companies get higher open rates and CTRs when they switch to Mailmodo. Want to achieve the same? Just switch to Mailmodo, and we will help you achieve your targets.

3. Expert consultation on increasing ROI

Whether you’re a newbie or a seasoned email marketer, if you're having issues with your deliverability and ROI, just shoot us a message, and our experts will give you the help you need.

4. Help with domain warm-up

Heard of domain warm-up but don’t know how to do it? No worries. Again, our experts will educate you about the topic and help you do it right even if you haven’t done it before.

5. Few of our customers’ success stories

Razorpay saw a 257% increase in NPS responses, and Stratzy won back 342 lost users with 1 email campaign using Mailmodo. Become our next success story by signing up with Mailmodo today.


Email marketing can be one of the best marketing channels for your business—and the ROI statistics in the guide confirm this claim.

Still not convinced about doing email marketing for your business?

You will be when you look at our complete email marketing statistics for 2023 that show how many marketers prefer email marketing and how this channel will be even better with the advent of AMP emails.

What you should do next

Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:

  1. Talk to an email expert. Need someone to take your email marketing to the next level? Mailmodo’s experts are here for you. Schedule a 30-minute email consultation. Don’t worry, it’s on the house. Book a meet here.

  2. Send emails that bring higher conversions. Mailmodo is an ESP that helps you to create and send app-like interactive emails with forms, carts, calendars, games, and other widgets for higher conversions. Get started for free.

  3. Get smarter with our email resources. Explore all our knowledge base here and learn about email marketing, marketing strategies, best practices, growth hacks, case studies, templates, and more. Access guides here.

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What should you do next?

You made it till the end! Here's what you can do next to grow your business:

Get smarter with email resources

Free guides, ebooks, and other resources to master email marketing.

Do interactive email marketing with Mailmodo

Send forms, carts, calendars, games and more within your emails to boost ROI.

Consult an email expert

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