Dark mode has become increasingly popular among people in recent years. Its your time to shine in your email campaigns by making them darker. In this guide, you will understand the importance of dark emails with key dark mode email statistics and their impact on email marketing metrics.
Table of contents
How do we collect this data?
We compiled these statistics from credible sources, including reputable platforms like Statista, as well as comprehensive marketing reports from various renowned email marketing platforms. Our commitment to data accuracy ensures the reliability of the information we provide.
10 dark mode email statistics
How effective are dark mode emails? These statistics will help you understand how dark mode emails can improve your user experience and how marketers have been using dark mode for their email campaigns.
Most email clients use light mode, about 74% in April 2022 (Source: Litmus).
34% of users use dark mode for opening emails as of August 2022 (Source: Litmus).
In December 2020, very few emails (0.35%) were optimized for dark mode, but by July 2022, this number increased to almost 5% (Source: Litmus).
When email marketers design for dark mode, 62% of them always test their emails before sending them (Source: Mailjet).
Many email marketers, 44%, want to incorporate dark mode into their email production, and 28% plan to start doing so (Source: Mailjet).
Dark mode gained popularity in 2018 (for Apple) and 2019 (for iOS, Gmail, and others) (Source: Litmus).
💡 Related guide: 11 Must-Know Mobile Email Design Tips to Keep Your Subscribers Happy
About 34% of email opens in August 2022 used Dark Mode, according to Litmus' Trends in Email Engagement report (Source: Litmus).
B2C brands (48%) are more likely to optimize for dark mode compared to B2B brands (39%) (Source: Mailjet).
A survey found that 43% of respondents had trouble optimizing logos and images for dark-mode emails (Source: Mailjet).
While only 7.5% of people use dark mode in Apple Mail, nearly 37% have adopted it on their iOS devices (Source: Email Uplers).
Dark mode can be a super amazing way to improve the user experience of your emails and impress your subscribers. These dark mode email statistics are proof of how effective it is for businesses and how marketers want to implement it. If you think any of these statistics are inaccurate or irrelevant in any form or if you want to submit any relevant statistics, please email us at firstname.lastname@example.org.
What you should do next
Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:
Talk to an email expert. Need someone to take your email marketing to the next level? Mailmodo’s experts are here for you. Schedule a 30-minute email consultation. Don’t worry, it’s on the house. Book a meet here.
Send emails that bring higher conversions. Mailmodo is an ESP that helps you to create and send app-like interactive emails with forms, carts, calendars, games, and other widgets for higher conversions. Get started for free.
Check out our AI prompts library. If you need AI prompts for ChatGPT or Bing, here's a ready-made database we’ve built to help marketers succeed at prompt engineering. Get your AI prompts here.
Get smarter with our email resources. Explore all our knowledge base here and learn about email marketing, marketing strategies, best practices, growth hacks, case studies, templates, and more. Access guides here.