5 Creative May Newsletter Ideas You Need to Try Out

ByFalak Preet Kaur


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Filled with prominent days like Mother's Day, May Day, and Memorial Day, you can leverage May to send out emails to connect with your audience and promote your products with relevant discounts. This guide will cover some creative May newsletter ideas to help you create impressive emails in May.

Table of contents

Special days in May

May has many special days, including Mother's Day and Mental health awareness month. Here's a list of all the special days list you shouldn't miss:

Event Date
May Day 1st May
World Laughter Day First Sunday of May
World Athletics Day 7th May
Mother’s Day 8th May
International Day of Families 15th May
International Museum Day 18th May
International Day for Biological Diversity 22nd May
Memorial Day (USA) 27th May
Mental Health Awareness Month Throughout May

5 Best May newsletter ideas

Here's a list of some May newsletter ideas to send a newsletter:

1. Show Behind-The-Scenes of your world

Type: Newsletter

Best for: B2C, B2B, D2C

May Day, or International Workers and Labour Day, is celebrated on 1 May. You can utilize the opportunity of Labor Day to appreciate your employees and establish a personal connection with your customers. You can create a BTS of what goes on in the workplace and appreciate their work.


Source: Drip

Instead of another promotional email, showcase the human side of your brand by sharing photos of the dedicated individuals who consistently deliver exceptional customer experiences. Customers appreciate seeing the faces behind the brand, making it a perfect occasion to humanize your business and foster a stronger bond with your audience.

2. Propose a Labor's Day discount

Type: Campaign

Best for: B2C, D2C

People love to receive holiday sales, and Labor Day is the holiday you can leverage to send promotional discount emails to your customers. This includes sharing the latest May Day offers, discounts, or contests that offer a reward.


Here's an interesting Labor Day email template you can check out.

3. Partner up with local businesses

Type: Newsletter

Best for: B2C, D2C

Supporting and uplifting local and small businesses is always a good idea. It doesn't only promote and benefit these businesses but also creates goodwill among your customers. You can organize virtual or offline events with local businesses to celebrate Labor Day and send out newsletters inviting the readers. If not events, you can choose to promote or collaborate with them to create a mutual benefit.

0fa35f77deb987e304089c9b8946bc03.jpg Source: BeeFree

4. Send a promotional email for Mother's Day

Type: Campaign

Best for: B2C, D2C

Mother's Day is a great way to celebrate your mom and show gratitude. To help your customers choose a gift for their mother, you can create a gift guide and give them exclusive Mother's Day offers. Moreover, you can inform your customers about gift cards that they can send to their customers for this special occasion or if they are too late to buy a present for their mom.


Source: SendPulse

Here's a sweet Mother's Day email template by Mailmodo.

5. Provide urgent delivery information

Type: Campaign

Best for: B2C, D2C

If they're too late to buy something for their mother for Mother's Day, you can tell them if you will provide an express delivery that will reach them before or at the right time. This will help them order a gift even if they are late. You can create urgency and get more orders by fulfilling their needs.


Source: Sender


May can be utilized to create newsletter content that corresponds to Mother's Day and Labor Day. You can send promotional newsletters or create special types of newsletters to engage your audience and build a connection with you. Look at this Marketing Planner for 2023 by Mailmodo, which contains various marketing ideas for you to try throughout the year. Happy emailing!

What you should do next

Hey there, thanks for reading till the end. Here are 3 ways we can help you grow your business:

  1. Talk to an email expert. Need someone to take your email marketing to the next level? Mailmodo’s experts are here for you. Schedule a 30-minute email consultation. Don’t worry, it’s on the house. Book a meet here.

  2. Send emails that bring higher conversions. Mailmodo is an ESP that helps you to create and send app-like interactive emails with forms, carts, calendars, games, and other widgets for higher conversions. Get started for free.

  3. Check out our AI prompts library. If you need AI prompts for ChatGPT or Bing, here's a ready-made database we’ve built to help marketers succeed at prompt engineering. Get your AI prompts here.

  4. Get smarter with our email resources. Explore all our knowledge base here and learn about email marketing, marketing strategies, best practices, growth hacks, case studies, templates, and more. Access guides here.

Frequently asked questions

In a May newsletter, you can add promotional emails for Mother's Day and Labor Day. You can also send newsletter of BTS of the working class that can be inspiring for your audience.

You need to plan out the calendar for each month, note the important events and ideate accordingly. This will help you stay consistent and create amazing newsletters in advance.

What should you do next?

Thanks for reading till the end. Here are 3 ways we can help you grow your business:


Get smarter with our email resources

Explore our email marketing guides, ebooks and other resources to master email marketing.


Do better email marketing with Mailmodo

Send app-like interactive emails with forms, carts, calendars, games, etc. to boost email ROI.


Talk to an email expert

Get a 30-min. free email consultation with a Mailmodo expert to optimize your email marketing.

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