State of Onboarding 2025
Onboarding is nurturing wrecking your pipeline.
And you don't even know it...
Before you bounce, here’s a cliffhanger...
Hello friends from SaaS,
The onboarding window has shrunk from days to minutes. If value isn’t proven instantly, they jump on to the next shiny new tool.
This new, hyper-competitive reality is exactly why we scrapped the traditional "State of the Industry" report.
Because teaching people how to master the most critical 5 minutes of a user’s journey… in a 50-page document that takes five hours to read? The irony was too much.
So we built something that practices what it preaches – interactive, fast, and delivering value from the very first click.
Watch it in action and see how we’ve reimagined the State of Onboarding – in less time than it takes to skip an ad.
Here’s to your first ‘aha’ faster,
Featuring insights from...
Ramli JohnAuthor, Product-Led Onboarding and EUREKA.
If SaaS onboarding had a hall of fame, Ramli John would be in it, with two bestselling books — Product-Led Onboarding and EUREKA. He’s also helped tech all-stars like Zapier and Asana ditch the friction and turn new signups into loyal, lifelong users.
Jon FarahFounder and CEO, LifecycleX
Jon is the brain behind LifecycleX, where he turns customer activity data into pure revenue gold — think purchases, upsells, cross-sells, and longer lifetimes. With over a decade in the SaaS trenches, he swaps generic lifecycle noise for journey-aligned campaigns.
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+22 contributors
