How to Drive Fast Wins as the First Lifecycle Hire

Wednesday, Mar 12, 2025

04 PM -

05 PM

This event has been completed

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You can have data, traction, and big expectations—yet without the right strategy, growth stalls.

As the first lifecycle hire at a Series B startup, Anna Levitin stepped in, identified gaps, and delivered fast, measurable wins in just 6 months. Now, she’s sharing exactly how she did it—so you can, too.

You’ll learn how to:

Tackle attribution gaps and track impact.
Optimize nurture flows for better engagement.
Align sales and marketing for growth.
Join us for this episode of The Lifecyclist and learn how to build a high-impact lifecycle function from the ground up.

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About the Speaker

Anna Levitin

CRM & Lifecycle Marketing Lead at DoorLoop

With a decade of experience in lifecycle marketing, Anna Levitin knows how to turn customer relationships into revenue. As the first lifecycle hire at DoorLoop, she built the function from the ground up, securing quick wins and long-term impact. A passionate email and retention expert, she’s a member of ‘Women of Email’ and ‘Only Influencers.’

About the Host

Mariana Klober

Head of Brand Marketing at Mailmodo

Mariana Klober leads the brand strategy at Mailmodo, where she excels in creating strong brand identities and compelling narratives. Her past experience includes spearheading brand campaigns at global companies, where she successfully elevated brand presence and customer loyalty.