How to Craft Highly Engaging Journeys by Mapping Out Behavior

Wednesday, Jan 15, 2025

05 PM -

06 PM

This event has been completed

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What if celebrating your customers’ small wins could unlock big results?

Our next Lifecyclist, Blair Nordstrom, is here to share how Mistplay achieved a 17.6% lift in user spend by mapping customer behavior and celebrating key milestones.

In this exclusive interview, you will learn how to:

Run segmentation experiments to find what resonates.
Map customer journeys to drive customer loyalty.
Design a rewards strategy for maximum ROI.

Plus, we’ll dive into what worked, and what didn’t, and how you can apply these insights to your lifecycle campaigns.

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About the Speaker

Blair Nordstrom

Lifecycle Marketing Manager, Mistplay

Blair Nordstrom is a lifecycle marketer with over 10 years of experience driving omnichannel marketing strategies for fast-growing software companies. With deep expertise in customer journey mapping, he has a knack to turn data into clear actions that boost customer engagement and loyalty.

About the Host

Mariana Klober

Head of Brand Marketing at Mailmodo

Mariana Klober leads the brand strategy at Mailmodo, where she excels in creating strong brand identities and compelling narratives. Her past experience includes spearheading brand campaigns at global companies, where she successfully elevated brand presence and customer loyalty.