Join us as we chat with Chad White, Head of Research at Oracle Consulting to talk about what goes behind launching a successful holiday campaign and how it can help you drive more revenue during the holidays.


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Talking points

  1. Getting started with campaign planning early on
  2. Working on campaign assets and seasonal design updates
  3. Managing subscriber behaviour changes during the holidays
  4. Monitoring performance

Who should attend

  • ✅ Lifecycle marketing managers, CRM managers, other marketers
  • ✅ Email marketing managers and Founders
  • ✅ Anybody interested in learning about holiday campaign planning

About the speakers

Chad S. White is the author of Email Marketing Rules and Head of Research for Oracle Marketing Consulting, a global full-service digital marketing agency inside of Oracle. He has written more than 3,000 posts and articles about email marketing during his 15-year career in the email industry. A former journalist, he’s been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Chad was named the Email Experience Council’s 2018 Email Marketer Thought Leader of the Year.


Please note

  • 👉🏻 The chat will happen on Youtube and Linkedin & can be viewed from anywhere (The chat recording will be available on our youtube channel)
  • 👉🏻 You will receive the link to join the chat on your registered email id.
  • 👉🏻 In case you are unable to register, please reach out to us at mansi@mailmodo.com.
  • 👉🏻 We will also have a Q/A session towards the end, do share your questions in the comments box during the chat.

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