3x your team efficiency with an email design system

Thursday, Apr 20, 2023

04 PM -

05 PM

This event has been completed

According to a survey by Litmus, 80% of respondents said that email design consistency across all devices is 'very important' or 'somewhat important.' Why? Because it brings a consistent brand presentation across all channels, increasing revenue by up to 23%.😲

In this live, interactive Growth Chat, email design expert Crystal Ledesma will teach you everything you need to know about building an email design system that works for your business. 📧

You'll learn the following:

✅ Why a consistent email design system is crucial for brand recognition and customer engagement?
✅ How to define your brand's visual identity and translate it into an email design system?
✅ Best practices for creating responsive, mobile-friendly email templates that look great on any device?
✅ Tips and tricks for streamlining your email design process and maximizing your team's productivity

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About the Speaker

Crystal Ledesma

Senior Engineering Manager, Design systems at Zillow

With 8+ years of experience in Email Design System she's perfectly transitioned her career from an Email production specialist to Senior Engineering Manager, and is known for her ability to simplify complex concepts. Crystal's expertise in email design, coupled with her in-depth knowledge of the latest tools and techniques, has helped numerous organizations create engaging, user-friendly, and responsive email designs that drive conversions.

About the host

Abhinav Arora

A true-blue marketers and lover of all things consumer psychology, Abhinav loves to stir up marketing-related conversations, scale campaigns, and getting fitter day-by-day.