How to Turn Your Newsletter into a Lead Gen Machine

Start: 2025-12-09T14:30:00.000Z
End: 2025-12-09T14:30:00.000Z

Tuesday, Dec 09, 2025

02.30 PM -

03.30 PM

4D :

20H :

50M :

Most newsletters push updates. The best ones build influence, open doors, and quietly fuel a steady stream of opportunities.

In this masterclass, you’ll learn the systems top B2B operators use to turn their newsletter into a trusted media asset: one that attracts the right people, starts the right conversations, and supports real business growth.

Come for the strategy, stay for the “okay wow, I can actually use this tomorrow” moments.

1. Position Your Newsletter as an Industry Media Asset Learn how to turn your newsletter into the place your audience goes for sharp insights, not sales updates. Build authority that quietly pulls the right people toward you and sets up opportunities before you even ask.

2. The Interview Strategy for High-Value Relationships See how your newsletter can open doors to leaders who normally never reply to cold outreach. Use thoughtful interviews to spark trust-filled conversations that naturally lead to future business.

3. Practical Tactics You Can Apply Now Leave with plug-and-play ideas, templates, and upgrades you can apply the moment the workshop ends. Watch live teardowns that show exactly how to elevate your content and engagement with simple, smart tweaks.

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About the Speaker

Konstantinos Papakonstantinou

Managing Partner, The Inner Circle Media

Konstantinos Papakonstantinou ("KP") is a serial entrepreneur and investor in the B2B / enterprise space and has worked with companies including MetLife, Cognizant, Allstate, Alibaba, J&J, etc. Currently, he is doubling down on B2B newsletters (and related tech) because he believes that "distribution is the final remaining moat in B2B." Earlier in his career, he spent 10 years on Wall St (investment banking, private equity, hedge funds). He graduated from Harvard University and Harvard Business School.

About the host

Sabahet Amjad

Brand & Product Marketing Lead, Mailmodo

Sabahet leads key GTM, brand, and content initiatives at Mailmodo. She has led some of the company’s most successful education and brand initiatives, from research reports and masterclasses to documentary-style content and multiple Product Hunt–ranked launches. Prior to Mailmodo, she built content and brand programs across SaaS, digital commerce, and creative agencies, giving her a deep, cross-functional perspective on storytelling and growth.