Name: Mailmodo
Price: 39.00 USD
Rating: 4.9 (129 reviews)
Author: Mailmodo

Question 1

What is a click map?

Accepted Answer

A click map is a visual report that shows exactly where users clicked within your email—be it buttons, links, or images. It helps you understand which parts of your email drive the most engagement. In Mailmodo, click maps overlay this data directly on your email layout, so you can instantly see which CTAs are getting attention and which areas are being ignored. This makes it easier to spot high-performing elements, compare different link placements, and make informed design and content decisions to boost conversions.

Question 2

How are click maps different from heatmaps?

Accepted Answer

While both click maps and heatmaps visually represent engagement, they serve different purposes. A click map focuses strictly on link interactions, showing exactly where users clicked in your email. In contrast, heatmaps can include scroll behavior, cursor movements, and attention hotspots across the entire email.

Question 3

What insights can you gain from a click map?

Accepted Answer

From Mailmodo’s click map, you can determine which CTAs grab the most attention, identify sections of your email that receive little to no engagement, and discover which placements of the same link perform best. These insights enable you to optimize design, copy, and layout to improve conversions and engagement in future campaigns.

Question 4

How do click maps work?

Accepted Answer

With click tracking enabled, Mailmodo logs each click on links in your emails. When you view a campaign’s Click Maps tab, you see a side-by-side display: the list of links with click metrics on the left, and the email preview on the right, overlaid with percentages and click markers at each link location. If the same link appears multiple times, Mailmodo tracks each placement separately so you can compare their performance .

Question 5

What metrics are included in click map analytics?

Accepted Answer

Mailmodo provides total clicks, unique clicks, percentage share of clicks per link, and breakdowns of each individual link placement (e.g., if the same URL appears multiple times).

Question 6

Can click maps help with A/B testing?

Accepted Answer

Yes. Comparing click maps across A/B variants lets you visually assess which layout, CTA placement, or design results in higher engagement. This goes even beyond aggregate click counts.

Introducing Click Maps:
The CRO for emails

Why smart marketers swear by Click Maps for awesome results

Identify which CTAs drive conversions

Understand engagement across email sections

Introducing Click Maps: The CRO for emails

Why smart marketers swear by Click Maps for awesome results

Identify which CTAs drive conversions

Understand engagement across email sections

Introducing Click Maps:
The CRO for emails