3 Essential Email Automations to Nurture Leads & Boost Signups

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Idealetter

#30

20 May 2025, Tue

Written by Jyothiikaa M D

3 Early-Stage Email Automations to Nurture Leads

Someone has downloaded your lead magnet or signed up for your webinar.

They have shown some interest. But they might not know about your brand or product.

Now, you must introduce your brand, engage with them, and nudge them toward signing up for your product.

This is where early-stage automations are crucial.

These are email flows that you send to leads to

build a relationship,
introduce your product,
maintain their interest,
nurture them with further resources.

Leads usually need some time, information, and guidance before they decide to finally sign up for your product.

In this edition, we will cover some key early-stage automations that every SaaS business must set up to nurture leads and get them to signup or book a demo.

#1: Lead magnet email flow

You must send this email flow to leads who have signed up to receive a lead magnet from your website, such as a checklist, ebook, report, toolkit, etc.

The aim of this lead magnet flow is to share the resources they signed up for, slowly introduce them to your product, and build their interest in it.

Here are the emails you can send in this flow:

• Resource email: Your first email should be a simple email that sends the resource that the user signed up for.

• Feedback request: Next, you can send an email to collect their feedback on the resource.

Tip: Use an AMP form to collect feedback within the email itself. Here’s a template you can use that has the interactive feedback form.

• Value-offering emails: Since you already have an idea about the kind of issues they are facing based on the lead magnet they downloaded, you can provide them with valuable content to help them with the problem.

This includes use cases, customer success stories about how your product solved the problem, or educational tips related to your lead magnet. It'll give the leads a clear idea of how your product can benefit them.

• Final nudge: Finally, once you have given them a good overview of your product and caught their attention, you can invite the user to sign up or book a demo to explore your product further.

#2: Post-event nurture flow

Send this flow to people who recently attended your event/webinar (or signed up and could not attend) so that you can keep in touch with them. This flow makes sure you do not lose out on any potential prospects.

Here are the emails to include in this flow:

• Webinar recording/ feedback email: You can send the recording to all invitees to help them watch it if they missed it. You can also include some relevant resource of information about upcoming webinars in this email.

Here is a template you can use for this email.

• Solution to a pain point: This one is similar to what we did in the lead magnet flow. Based on the topic of your webinar/event, identify a pain point that your audience is struggling with and position your product as a solution by introducing its relevant features.

• Product benefits email: Now that you have already introduced your product in relation to their pain point, you can provide your lead with case studies and testimonials to further demonstrate the value of your product.

• Final nudge: Lastly, you can invite the user to sign up or book a demo to explore your product further.

#3: Lead nurture flow

The lead magnet or post-event flow might not convert everyone as you’ve only introduced them to one specific part of what your product can do that is related to their pain point. However, that might not be enough for people to sign up.

So you can send them a lead nurture flow to all the leads who haven't converted yet and might still be weighing their options.

This flow also helps you to collate and nurture leads that you have gained from various sources, such as from an event, newsletter subscriber lists, social media, etc., and not just those who have completed the lead magnet email flow.

You can send the following emails in this flow:

• Helpful resource: This could be a blog post, video, or mini-course based on common user pain points. This can be a personalized email so that you can send resources other than what your audience has signed up for earlier.

And it doesn’t have to be just one email. You can send multiple emails with different resources to help them out.

• Follow-up email: Ask the user about what type of content they find useful and would like to receive more often from you so that you can cater to their specific needs.

You can, thereon personalize sending helpful resources such that it covers the topics mentioned by the user in this survey.

• Testimonial or case studies: Showcase to your user how effective your product is through new case studies.

• Signup/Demo nudge: Encourage the user to take the next step by booking a demo to get a tour of your product and its full potential.

When done right, these automations can help you build relationships with your leads step-by-step and gently nudge them to become your customers.

To set these automations up, you can check out our resource, 'Email flows,' and click the 'Create this flow' button on the flow you want to set up. This will open the premade flow in Mailmodo, where the trigger is already selected, and the order of the flow is set up along with premade templates that you can use.

All you need to do is customize it for your brand, test, and publish.

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That's all, folks! I'll see you next month with more tips and ideas. If there is something we can do better for you, please let me know by replying to this email.