5 Ideas to Build Engaging Earth Day Email Campaigns

Welcome to Idealetter #7

Happy 53rd Earth Day 🥳

Earth Day has been celebrated around the globe to raise awareness of environmental issues and demonstrate support for protecting the earth.

How're you celebrating this day?

We've got 5 creative ideas you can steal immediately to set up email campaigns to show your support for the environment and create brand awareness.

1. Share tips for living an eco-friendly lifestyle

Encouraging your subscribers to reduce their carbon footprint is a great start. Share tips in your industry/niche that they can implement for sustainable lifestyle.

In the below email, Material Kitchen, a kitchenware brand, has provided several tips that people can implement to cook more sustainably.

2. Provide eco-friendly incentives for your offering

Add some environment-friendly incentives to motivate your subscribers to buy from your brand.

Semrush shared an incentive with its subscribers where they can plant a certain number of trees if they buy the paid plan on the Earth Day.

3. Take the classic route by providing offers

Offer a discount on eco-friendly products or services to incentivize your subscribers to make more environment-friendly purchases.

Here, Google has provided some significant discounts on their Nest product line which is made primarily from recycled materials.

4. Share your sustainability achievements

Share success stories about how your company has reduced its environmental impact and encourage your subscribers to join in the effort.

Here, Hitch has provided a list of actions they have done so far and the initiatives they are taking to reduce their impact on the environment.

5. Partnership for a healthy environment

Partner with an environmental organization and create a marketing campaign to donate a portion of your profits from the campaign to support their work.

Everlane sent out this email pledging a $15 contribution for every order they received.

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💌 EMAIL TEMPLATES FOR INSPIRATION

Earth Day (22 April): An email containing a quiz about earth and sustainability to engage & inform.
Eid/Ramadan (22/23 April): Send coupons and Sale offers on Ramadan/EID using a Spin-the-Wheel widget.
Mother's Day (14th May): Send offers on Mother's Day with this stunning template & ask to share Mother's Day stories
IPL-themed template: Send this Indian Premier League-themed email with a catalog of images in Carousel to engage your subscribers.