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Episode 4 : How to Craft Relationship-Building Content with Dennis Shiao

Your brand may have many marketing channels, but there’s one thing that sits at the heart of it all: creating and nurturing relations. This episode delves into how to use that to create strategies in content marketing.

Takeaways Ready for this episode’s takeaways?

1)Understand your audience deeply. Not just why they need your product, but their broader journey to create truly helpful content

2)If you’re starting out, create content based on immediate needs: BOFU content if you need to help close more deals; TOFU content if you’re lacking leads.

3)Do customer journey mapping to decide which content type to double down on.