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Episode 3 : The Experimental Mindset in Marketing with Kasey Luck

It takes a few fixes in your marketing to create big shifts in conversions - 2X more, 5X more conversions. In this episode, Kasey dives into how she figures out those fixes for different brands.

Takeaways Ready for this episode’s takeaways?

1)Balance owned media and borrowed media: social media might be great to get reach. But your website and email marketing are the main channels you should rely on.

2)Have an experimental mindset: testing strategies is a must, even if they fail. It’s the best way to extract insights and continuously improve your marketing efforts.

3)Invest in trust-building: Especially when you’re trying to convert a non-customer, focus on trust rather than urgency. Use UGC, reviews and press mentions for this.