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Episode 7 : Marketing Through a Musician’s Lens with Salima Nadira

In this episode, we sit down with Salima Nadir, head of product marketing at Airbox, helping DTC brands sort their data. But she’s also a full-fledged musician, actively building her career, and we find ourselves discussing - what about marketing changes across industries?

Takeaways Chatting about marketing in different contexts, we figured out there are some non-negotiables in marketing to begin with. Here’s what they are:

1)To get more out of your content, segment audiences meticulously and personalize messaging to different channels.

2)Figure out the best channels (may not be the most popular) to reach your audience.

3)Lean into partnerships and collaborations to survive in the competitive landscape