How to Design a Product Launch Email

Launching a new product is a big deal, but getting people to care? That’s the real challenge. With inboxes more crowded than ever, your product launch email has to do more than just inform; it needs to excite, engage, and convert.

In this guide, we’ll walk you through how to design a product launch email that not only looks great but also performs using Mailmodo’s visual email builder and built-in interactive widgets.

What makes a product launch email design good?

A good product launch email is:

• Visually clear: Clean layout with enough white space

• Skimmable: Uses bullets, short sections, and bold headings

• Eye-catching: Grabs attention and captivates

• On-brand: Represents your brand

If your email hits all four, you’re already ahead of most launches.

How to design a high-converting product launch email

For your product launch email, you can use a pre-built template from Mailmodo’s Template Library or build one from scratch to control every aspect. Make sure your email copy and creative assets are ready before moving into the design process.

Now let’s move on to designing the product launch template:

1. In the Default Style tab, set your font, font color, border, and background color. Keep it consistent with your brand and make sure the contrast between the background and the content makes your content pop.

Tip: Good product emails use clean fonts, high contrast, and plenty of white space so the message feels easy to read.

2. Next, move to the Layout tab and design your email. You have multiple elements and widgets to choose from, like hero image, paragraph, CTA button, spacer, etc.

Some key elements and sections that you may want to include in your product launch email are:

• Header: Display your logo, company name, or tagline.

• Paragraph: Add personalized copy that speaks directly to your audience and informs them about the launch.

• Spacer: Separate different sections and allow for whitespace to improve readability and layout flow.

• Image block: Showcase your hero image of the product prominently to grab attention and display the main product.

• Image carousel: Display product images or key features that recipients can scroll through.

• Interactive widgets: Include other interactive widgets like polls, thumbs up/down, quizzes, or other interactive elements to boost engagement and clicks related to your launch or run contests with gamification widgets.

3. Preview your email to ensure that it looks good on all screen sizes. Identify any issues that may occur and optimize accordingly.

Conclusion

With Mailmodo, you can design launch emails that are visually sharp, benefit-driven, and interactive — without writing a single line of code. You get the tools to not just announce your product, but to truly showcase it.