How to Do Email Marketing for Free

Email is still one of the most powerful marketing channels — but for many early-stage teams, solo founders, or small businesses, the upfront cost of email tools can feel like a roadblock. Between limited features, gated automation, and low sending limits, most “free” plans barely let you test the waters.

But what if you could run full-fledged, conversion-focused email marketing campaigns — completely free?

Let’s break down how you can do that with Mailmodo.

Who would want to do email marketing for free?

There are plenty of real-world scenarios where marketers or teams need to get started without spending anything. Here are a few common ones:

• Early-stage startups looking to validate an MVP or collect sign-ups

• Bootstrapped founders who want to grow before investing in tools

• Solo marketers and freelancers running side projects or client pilots

• Nonprofits or educators operating with limited resources

• Small eCommerce stores starting out with their first customer base

• Marketers testing ideas before choosing a paid plan or full platform

Whether you're just trying to prove ROI or build your first email list, starting free makes a lot of sense — as long as the tool can support real growth.

Is it actually possible to do email marketing for free?

The short answer: Yes — if you pick the right platform.

It’s true that most free plans are limited to the point of frustration: a few hundred emails a month, no automation, or no access to segmentation. These aren’t just inconvenient — they keep you from getting meaningful results.

That’s why your choice of platform is everything. You need a tool that lets you go beyond “just sending emails.”

So, what do you choose?

If you want to do email marketing without cutting corners, you need a platform that gives you full-feature access — not just a trial.

That’s exactly what Mailmodo comes into the picture with its free plan.

Here’s what you get in Mailmodo’s free plan:

• 4,000 email sending credits per month

• 20,000 custom events for tracking behavior and triggering automations

• AI-powered content generation to write email copy faster

• 1 custom domain to build sender reputation

• 1 active automation journey (with up to 500 contacts per journey)

• Basic integrations: Zapier, Make, Google Sheets, Webhook/API

• Drag-and-drop editor to create emails

• A library of ready-to-use templates

• Chat and email support for setup and troubleshooting

These features are similar tools that growing teams use to build scalable campaigns. You’re not limited to testing — you can actually get meaningful results.

How to do email marketing for free using Mailmodo

Now, let’s walk through how you can run an end-to-end campaign on Mailmodo’s free plan — from list import to automation.

Step 1: Sign up for Mailmodo's free plan

Start by creating a free account — no credit card required. You’ll immediately get access to the dashboard, templates, and core features.

Step 2: Import your contacts

Upload your existing email list manually or via integrations like:

• Zapier

• Make

• Google Sheets

• API/Webhooks

Step 3: Segment your contacts

Now, create segments either by using the manual method or by using the AI segmentation feature where you can simply type in your requirement and Mailmodo AI creates the segment for you.

Step 4: Build your emails

Use Mailmodo’s drag-and-drop editor to:

• Either customize the pre-builts email templates or create one from scratch.

• Add interactive widgets into your emails using the drag-and-drop interface.

• Preview your email and send a test email.

Step 5: Set up email automation

The free plan includes 1active journey. You can create your email automations using the visual email journey builder. You can use this for building:

• Welcome series

• Abandonment follow-ups

• Lead nurturing flows

Step 6: Send campaigns

You can send up to 4,000 emails per month using the free plan. To get the most out of it:

• Prioritize sending to segmented or engaged lists

• Monitor open/click/form fill rates to guide future sends

Step 7: Optimize and scale

Use Mailmodo’s analytics dashboard to track:

• Open rates

• Click-throughs

• Form submissions

• Journey performance

Based on this, you can iterate on your templates, improve segmentation, and increase engagement — all while staying within the free tier.

Conclusion

With Mailmodo’s generous free plan, you can:

• Build professional, interactive email campaigns

• Use automation and segmentation

• Capture leads and personalize content

• Integrate with your existing stack

No cost. No credit card. No compromise on features.

So if you’re ready to get serious about email marketing — without blowing your budget — Mailmodo’s free plan is the perfect starting point.

👉 Try Mailmodo for free and launch your first campaign today.