How to Fix AMP Email Rendering Issue in Outlook

AMP for email promised a new wave of interactive, high-converting email experiences, but if you’ve ever tested one in Outlook, you’ve likely been met with a blank screen or a broken layout.

This can be very frustrating as it can impact your campaign performance and brand perception.

In this article, we’ll explore the reasons behind why AMP fails in Outlook, what actually gets displayed instead, and how to use Mailmodo to deliver a clean, reliable experience for Outlook users.

What is an AMP email?

AMP (Accelerated Mobile Pages) for email allows you to embed interactive components inside an email, like forms, carousels, polls, and real-time content.

The main benefit of using interactive elements is that recipients can take action directly inside the email, without needing to click through to a landing page.

Why does Outlook not support AMP?

If you’ve ever wondered why Outlook doesn’t support AMP, the reason mainly comes down to Microsoft’s priorities. They’ve leaned towards keeping the platform stable, secure, and widely compatible instead of adopting newer frameworks.

AMP can bring exciting interactive elements like forms, carousels, and live content into emails, but it also adds extra layers of complexity and potential security challenges. From Microsoft’s perspective, avoiding these risks helps them keep things simple and dependable for users.

Outlook continues to stick with established standards like HTML and CSS, which ensures a consistent experience across devices

What happens when AMP fails to render?

When an AMP email is sent to a non-supported client like Outlook, the email automatically displays a fallback version, if one exists.

This fallback is a plain HTML version of the same email, stripped of all AMP components but preserving the basic structure and message.

However, if you don’t provide a fallback version, the results can be much worse, such as the email showing up completely blank, content might appear broken or unreadable.

How to fix AMP rendering issues in Outlook using Mailmodo

Mailmodo provides a clean workaround that ensures a great experience: send an AMP email with an HTML fallback version. Here’s how you can go about it:

1. In the Mailmodo template editor, the first bar on the top displays a dropdown menu that allows you to switch between AMP and Fallback version.

2. Toggle to the HTML fallback tab in your email template.

3. Here, you can make the specific changes to the blocks that don’t render the way you wanted them to in the first place.

4. Once your fallback version is ready, click on Send Test Email to check how the email renders.

5. Make sure the fallback looks clean and professional, all buttons and CTAs work, and the messaging matches the AMP version even without interactivity.

Final recommendations

AMP emails can take your campaigns to the next level with interactive elements, but Outlook’s lack of support doesn’t have to hold you back. By providing a strong HTML fallback, you can ensure your emails look great and function properly across every inbox.

With Mailmodo, setting up AMP emails with reliable fallbacks is simple, intuitive, and completely free. Sign up for Mailmodo today and make sure every recipient gets a seamless email experience.