How to Showcase Your Products in an Email

Email remains one of the highest ROI channels, but for many brands, it’s still just a place to drop links and blast discounts. If your emails aren’t actively showcasing your products — visually,interactively, and contextually — you’re leaving conversions on the table.

Your subscribers don’t want to click through to a website just to explore. They want the store experience inside the inbox. That’s where product-focused emails come in.

What do you mean by product showcasing?

Product showcasing in emails means embedding your products — images, descriptions, prices, and CTAs — directly into the email content itself. Instead of a plain-text link or one static banner, you offer a visual and interactive layout that puts your products front and center.

Done right, it creates an instant connection between the recipient and the product — reducing the steps (and excuses) between interest and purchase.

How to showcase your products in emails

Mailmodo is an ESP that gives you everything you need to create beautiful, high-converting product emails — without needing a developer or external tools. Two of the most powerful widgets to achieve this are the carousel widget and the Shopify product catalog widget.

Here’s how to use both effectively:

Option 1: Carousel widget to showcase multiple products or images

The carousel widget lets you add a scrollable product gallery to your emails. This makes it easy for recipients to browse through multiple items or explore different views of the same product.

How to do it:

1. In Mailmodo’s email editor.

2. Drag the Carousel Widget into your template layout.

3. Upload product images — each slide can showcase:

• A different product in a collection

• Multiple views (front, side, detail) of one item

4. Add text overlays or content blocks for:

• Product titles

• CTA buttons like “Buy Now” or “View Product”

5. Customize the styling and preview your email.

6. Save and publish the template for use in campaigns or journeys.

Option 2: Use the Shopify product catalog widget

If you run a Shopify store, you can dynamically pull your product listings into Mailmodo using the Shopify product catalog widget. It syncs directly with your store, so you don’t need to manually upload product info or images.

How to do it:

1. If you’ve not already, connect your Shopify store to Mailmodo.

2. In the editor, drag in the Shopify Product Catalog Widget.

3. Select the products you want to showcase from your store’s catalog.

4. Customize the layout, number of products shown, text styling, and button behavior.

5. Save and publish your template or plug it into automated flows.

Final thoughts

If you want your emails to convert, they need to show — not just tell. That means moving beyond plain lists and redirect-heavy formats to immersive, interactive layouts that put your products in the spotlight.

With Mailmodo, you can easily turn any campaign or automated journey into a personalized storefront for scrollable, dynamic and visual product displays.