How to Set Up a Sign-up Drop-off Email

Let’s say you’ve built a great product or service and are driving traffic to your website. Visitors are clicking around, engaging with your content, and even start signing up. But then, they disappear even before completing registration.

That’s where a well-timed drop-off email comes in handy.

In this guide, we’ll show you how to create automated sign-up recovery emails using Mailmodo, so you can gently nudge users back, highlight the benefits of finishing registration, and turn more partial sign-ups into active, engaged users.

What is a sign-up drop-off email?

A sign-up drop-off email is an email that is sent to users who started but didn’t complete finish up the registration form. Its goal is to gently remind them to complete sign-up by show the benefits of your products, and offer any assistance that might help.

What should a drop-off email include?

A drop-off email must include the following, apart from other important parts:

• A helpful subject line (“Need help finishing your sign-up?”)

• A friendly message that acknowledges their intent

• A direct call-to-action (e.g., “Resume where you left off”)

• Optional: a link to support, a live chat, or a small incentive

Why do users drop off during sign-up?

Not every lead that starts the sign-up process finishes it. And the reasons are usually simple:

• Lengthy forms: Too many fields can overwhelm users and slow down the process.

• No immediate value: If users don’t see a benefit in completing the sign-up, they may abandon it.

• Technical issues: Slow-loading pages, errors, or poor mobile optimization can cause drop-offs.

• Trust concerns: Users may hesitate if they’re unsure how their data will be used or if the site looks untrustworthy.

How to set up sign-up drop-off emails using Mailmodo

The entire process of setting up automated sign-up drop-off emails can be divided into the following stages:

Stage 1: Collect and connect drop-off data

1. Set up your sign-up form so that it saves a user’s email as soon as they type it in, even if they don’t finish the form. Most form platforms like Typeform, Unbounce have built-in options to capture partially filled forms.

2. On the Mailmodo platform, go to the Popup forms tab under Pages & Forms.

3. Here, click on Connect form and choose the relevant option from Web forms, Typeform, Unbounce, etc.

4. Follow the instructions as the popups appear to finish connecting the form with Mailmodo.

Stage 2: Create the drop-off recovery email

1. In Mailmodo, go to templates and click on Create Template. You can choose to create one from scratch or pick from one of the pre-built templates.

2. Write a friendly message letting users know you noticed they started signing up but didn’t finish, and include a button or link to continue filling up the form.

3. Optionally, include helpful links, FAQs to encourage users to complete sign-up.

4. Save the campaign so it is ready to use when you’re setting up the automation.

Stage 3: Set up the automated journey

1. Go to Journeys tab on the Mailmodo platform and click on Create Journey. Select to start the journey from scratch or pick a prebuilt template.

2. Set Webhook as the trigger so you can define that the journey starts automatically when someone abandons the sign-up form. You can also define the event and use it via the occurrence of event trigger.

3. In the Journey Builder, add a delay block of 30 minutes to 1 hour so users receive the email at the right time. Connect it with the trigger.

4. Drag a send campaign block and select the drop-off email you created. Connect this with the delay block.

5. You can also add conditional logic to send reminders if the user opens but doesn’t click, or end the journey if they complete the sign-up.

6. Test the journey to ensure emails are sent correctly, then publish it so it runs automatically for every drop-off.

Final thoughts

Sign-up drop-off emails are a simple yet powerful way to recover leads who show initial interest but don’t complete registration. By capturing partially filled forms, sending timely reminders, and making it easy for users to resume sign-up, you can turn lost opportunities into engaged customers.

With Mailmodo, setting up these automated recovery emails is straightforward. From collecting drop-off data to creating friendly, actionable messages, you have everything you need in one platform to optimize your sign-up flow.

Start using Mailmodo today to gently nudge users back and maximize the value of every lead that visits your site.