Family Destinations Guide's Email Design System

Primary color

By using a consistent set of primary colors in email design, the brand can be easily recognized and remembered by the recipient. All secondary colors used should be derived from this gradient.

Secondary colors

Secondary colors can be used to add depth and dimension to the email design by creating contrast and highlighting certain elements. A different secondary color should be used for the header, footer, and main body of the email to differentiate the sections..

Font family

Arial, Times

Primary font

Headlines & Paragraph

Secondary colors can be used to add depth and dimension to the email design by creating contrast and highlighting certain elements. A different secondary color should be used.

💡 Use different font sizes and weights to create a visual hierarchy that guides the reader.

⚡️ Use a regular or light weight font for the body text to ensure that it's not too heavy and doesn't create visual clutter. Don’t forget to have appropriate letter spacing to ensure that the text is easy to read.

Email width

600 px