Semrush's Email Design System

Semrush is an SEO tool for keyword research, competitor analysis, and Google Ad optimization.

Email design system

Template

Aesthetics

Minimalist

Submitted by

Mailmodo
Semrush's Email Design System
Color
Typeface
Email Width
Buttons
Blocks/modules used
Header block/module
Footer block/module
Templates

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Color

Create impactful experiences and convey brand identity through color.

Primary color

By using a consistent set of primary colors in email design, the brand can be easily recognized and remembered by the recipient. All secondary colors used should be derived from this gradient.

#71C21B

Secondary colors

Secondary colors can be used to add depth and dimension to the email design by creating contrast and highlighting certain elements. A different secondary color should be used for the header, footer, and main body of the email to differentiate the sections..

#0000EE
#2B2B2B

Typeface

Typography plays a crucial role in presenting design and content in a clear manner.

Font family

Helvetica, Calibri, sans-serif

Primary font

Helvetica
Download font:Whyte

Headlines & Paragraph

Secondary colors can be used to add depth and dimension to the email design by creating contrast and highlighting certain elements. A different secondary color should be used.

Example Size Line height Weight Letter spacing
H1 40 px 1.5 em Medium 0 px
H2 28 px 1.5 em Regular 0 px
H3 20 px 1.5 em Regular 0 px
H4 1.5 em Regular 0 px
Paragraph 12 px 1.5 em Regular 0 px

💡 Use different font sizes and weights to create a visual hierarchy that guides the reader.

⚡️ Use a regular or light weight font for the body text to ensure that it's not too heavy and doesn't create visual clutter. Don’t forget to have appropriate letter spacing to ensure that the text is easy to read.

Buttons

Test the placement, color, and text of your buttons to encourage recipients to take action.

Button Type 1

Blocks/ Modules used

Stick to a consistent layout throughout the email to make it easier for recipients to follow the content.

Email width

600 px

Button Type 1

Header block/module

Use a clear and legible font for the logo and navigation links in the header block and keep it uncluttered.

Header Block

Header  block 11.png

Templates

Before designing your email template, identify the purpose of the email and the brand messaging.

template
template

Get started with your email design system in minutes

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