Total Shape's Email Design System
Total Shape is a website that provides resources about fitness, workouts, and supplements.
Email design systemTemplate
Submitted byTotal Shape
Create impactful experiences and convey brand identity through color.
By using a consistent set of primary colors in email design, the brand can be easily recognized and remembered by the recipient. All secondary colors used should be derived from this gradient.
Secondary colors can be used to add depth and dimension to the email design by creating contrast and highlighting certain elements. A different secondary color should be used for the header, footer, and main body of the email to differentiate the sections..
Typography plays a crucial role in presenting design and content in a clear manner.
Helvetica, Arial, sans-serif
Headlines & Paragraph
Secondary colors can be used to add depth and dimension to the email design by creating contrast and highlighting certain elements. A different secondary color should be used.
|Example||Size||Line height||Weight||Letter spacing|
|H1||20 px||1.5 em||Medium||0 px|
|H2||16 px||1.5 em||Regular||0 px|
|H3||14 px||1.5 em||Regular||0 px|
|H4||1.5 em||Regular||0 px|
|Paragraph||10 px||1.5 em||Regular||0 px|
💡 Use different font sizes and weights to create a visual hierarchy that guides the reader.
⚡️ Use a regular or light weight font for the body text to ensure that it's not too heavy and doesn't create visual clutter. Don’t forget to have appropriate letter spacing to ensure that the text is easy to read.
Blocks/ Modules used
Stick to a consistent layout throughout the email to make it easier for recipients to follow the content.
Button Type 1
Use a clear and legible font for the logo and navigation links in the header block and keep it uncluttered.
Before designing your email template, identify the purpose of the email and the brand messaging.