How Erin's Cancel Flows Boosted Recovery 14x Without Discounts

Wednesday, Nov 13, 2024

05 PM -

06 PM

This event has been completed

https://res.cloudinary.com/mailmodo/image/upload/v1730829523/strapi/Main_Post_banner_2_55c9420b56.png

What happens when a customer no longer wants to be your customer?

You design a concise but caring cancel flow with multiple opportunities for reengagement. So that users can remember the value that you offer and get a second chance in experimenting with it.

With a 10% reduction in cancellations and 70% reactivation from paused accounts, Audiobooks.com achieved just that – without relying on gimmicks or discounts.

In this episode, we sit down with Erin O’neill, Head of Lifecycle at Audiobooks.com to dive deep into their value-driven cancel flows.

Things you’ll learn about:

Turning a one-step cancelation flow into a helpful experience
Ethical retention strategies to build trust without manipulation
Three save strategies Audiobooks.com used

Join us and turn potential churns into opportunities—and keep users coming back for more!

The Mailmodo Bulletin

Actionable insights on marketing 2X a month. Join 10K+ marketers.

About the Speaker

Erin O'neill

Head of Subscription Lifecycle, Audiobooks.com

Erin specializes in customer retention and oversees the full member experience at Audiobooks.com. With an expertise in data-analysis and storytelling, she develops innovative approaches to reduce churn, improve engagement, and foster long-term subscriber habits.

About the Host

Mariana Klober

Head of Brand Marketing at Mailmodo

Mariana Klober leads the brand strategy at Mailmodo, where she excels in creating strong brand identities and compelling narratives. Her past experience includes spearheading brand campaigns at global companies, where she successfully elevated brand presence and customer loyalty.