Erin Oneill

How Erin's Cancel Flows Boosted Recovery 14x Without Discounts

Design cancel flows that turn potential churn into opportunities and keep your users returning for more.

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In this expert interview, we have Erin O'Neill, sharing how she turned a one-step cancellation flow into a helpful experience at Audiobooks.com

As a result, she saw 14X increase in users deciding to stay even after they clicked cancel.

Key-takeaways from the discussion:

✅ Use data to pinpoint at-risk subscribers and proactively engage them with tailored campaigns.

✅ Build trust with solution-focused messaging at critical lifecycle moments.

✅ Incorporate feedback from exit surveys and customer interactions into future campaigns.

Meet the Speaker

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Erin O'Neill

Head of Subscription Lifecycle, Audiobooks.com

Erin specializes in customer retention and oversees the full member experience at Audiobooks.com. With an expertise in data-analysis and storytelling, she develops innovative approaches to reduce churn, improve engagement, and foster long-term subscriber habits.


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