After spending several years in the content industry, I took my first jab at email. I transitioned from content to a Direct Response Copywriter that helped me discover my passion for Email Marketing. Today, a marketing strategy without emails is something I cannot think about.
I feel as important as social media is, it can be unpredictable to rely upon. Whereas, Email marketing is a channel you can own and it is a channel that provides consistent results. Not just that, it’s the best channel to maximize your ROI and build relationships with your audience.
Always make data-backed decisions and never rely on emotions.
A/B test your emails. That’s truly the best way to know.
Not everything the internet gurus spell is the truth.
Write for a human reading on the screen. Make your messages fun and conversational and never sound like a robot.
Hey human, got an email story to tell?