Welcome to Idealetter #10 | We have always talked about gamifying your emails and their benefits. According to research, incorporating game elements in apps boosts engagement for positive marketing outcomes. So, what if we leverage the same principle in emails as well? Sounds fun? Well, today, we will do just that. Get ready to explore how you can gamify your next email campaign using these five fantastic games. |
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5 games to spice up your emails |
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| Let’s start with a classic casino game that’ll keep your audience on the edge of their seat. You can use this game in your email campaigns to promote flash sales, celebrate special occasions like birthdays, run giveaways, etc. |
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| Next up is Claw machine, a popular arcade game, perfect for making your customers nostalgic. This game takes them back to their days in the arcade, trying to win a toy. The sense of curiosity and memories will surely make them want to interact with the email. You can use this game in your email campaigns to provide offers or coupons, run giveaways, etc. | | |
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| I’m sure every one of us had a fun experience playing this game at one time or another. Now, recreate the same fun and excitement for your audience in email as well. This game also adds an element of fun and quirkiness to your email campaigns. You can use this game to provide offers or coupons, celebrate special occasions like birthdays, etc. | | |
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| This one needs no introduction. A darling of B2C and D2C brands – this is one of the most popular games used on numerous websites and apps.
This is perfect for brands to promote flash sales, upsell customers with discounts, or run giveaways. | | |
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| Whenever I see this game, I’m immediately reminded of that scene from Kung Fu Panda where Shifu tries to trick Po by shuffling a dumpling under bowls. 🐼 Use this game in email to send your audience on a nostalgic trip and trigger their curiosity. I bet they’ll want to know what offers you have placed under that cup. | | |
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Email Edge: Turn Emails into Experiences | A workshop on ways to delight users with engaging emails. Join in on 23rd August, 8 am PST to learn how to stand out in a crowded inbox, build trust & boost conversions.⚡️ | | |
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💌 EMAIL TEMPLATES FOR INSPIRATION | - Back-in-stock email: Re-engage customers and drive conversions by notifying customers when a previously unavailable product is back in stock.
- Job offer letter email: Streamline the job offer process, ensuring that all essential details are conveyed accurately.
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| | TMetric is a time-tracking tool that helps organizations and freelancers efficiently measure and manage their time and productivity. It helps in accurate timekeeping for projects and tasks, provides customizable reports, real-time productivity data, and much more. Learn more → | 2. Inboxing - Hillel Berg | Hillel Berg is an ecommerce email marketing expert who has helped numerous ecommerce businesses optimize their email campaigns to get maximum results. He hosts the popular podcast "Inboxing," where he interviews notable personalities in the email marketing space to provide valuable insights and strategies for successful email marketing. Check out his work → |
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And that's all for this month, folks! See you next month with more tips & ideas. Till then, happy emailing. Jyothiikaa
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