Paul Meinshausen, CEO @Aampe, shares his insights on the up-and-coming tech that will completely revolutionize lifecycle marketing and how you can use it to convert more of your dormant users into high-value customers.

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#38- How Data and AI Transforms Lifecycle Marketing

Your brand may have many marketing channels, but there’s one thing that sits at the heart of it all: creating and nurturing relations. This episode delves into how to use that to create strategies in content marketing. 


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Episode 4 : How to Craft Relationship-Building Content with Dennis Shiao

It takes a few fixes in your marketing to create big shifts in conversions - 2X more, 5X more conversions. In this episode, Kasey dives into how she figures out those fixes for different brands.


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Episode 3 : The Experimental Mindset in Marketing with Kasey Luck

In this episode, we sit down with Salima Nadir, head of product marketing at Airbox, helping DTC brands sort their data. But she’s also a full-fledged musician, actively building her career, and we find ourselves discussing - what about marketing changes across industries? 


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Episode 7 : Marketing Through a Musician’s Lens with Salima Nadira 

Tushy has become one of those brands that people love and remember for a reason: their delightful customer experiences. In this episode, Ren reveals their brand values and strategies that helped them achieve this. 


#38- How Data and AI Transforms Lifecycle Marketing

4 Episodes

Episode 4 : How to Craft Relationship-Building Content with Dennis Shiao

Episode 3 : The Experimental Mindset in Marketing with Kasey Luck

Episode 7 : Marketing Through a Musician’s Lens with Salima Nadira

Episode 5: The Art of Memorable Customer Experiences with Ren from Tushy

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