What’s the problem with email automation for CleverTap users?
Many email platforms boast CleverTap integrations. But in most cases, it’s a one-way street: you can send emails using CleverTap triggers, but there’s no visibility into what happens afterward.
Here’s what you’re missing out on:
Behavioral data black hole: You don’t get open rates, clicks, form submissions, or unsubscribes back in CleverTap.
No follow-up intelligence: You can’t trigger follow-ups or retargeting based on in-email actions.
Interactivity is crippled: Without AMP support, your emails are static — no embedded forms, no in-email feedback, no interactive journeys.
Why does this matter?
CleverTap is built for data-driven personalization. But when your email platform doesn’t report back, you’re stuck with:
Flat journeys that don’t adapt based on behavior
Missed conversion signals from email engagement
Blind spots in multichannel campaigns
Mailmodo feels like the best email automation platform for Clevertap users. It offers a tightly integrated, two-way sync with CleverTap — making it the ideal choice for growth teams looking to run responsive, data-rich, multichannel campaigns.
Here’s all that you can do with Mailmodo:
Turn every campaign into a two-way conversation
With Mailmodo, you can trigger email campaigns directly from CleverTap using external triggers. But it doesn’t stop there; the integration also sends real-time campaign activity data back into CleverTap as custom events.
This means:
You can segment users in CleverTap based on opens, clicks, unsubscribes, AMP form submissions, and more.
Every user action inside the email becomes a data point for follow-up messaging across email, push, in-app, or SMS.
Your campaigns evolve based on how users actually engage, not just when you sent the email.
Get actionable insights with synced campaign data
Mailmodo automatically sends a rich set of event data back to CleverTap. Each event includes metadata like:
Campaign name
Subject line
Campaign and email type
With this data inside CleverTap, you can:
Build dynamic segments based on real-time behavior
Personalize retargeting flows and journeys
Improve campaign performance with deeper attribution
Power advanced use cases with AMP and automation
Here’s where Mailmodo + CleverTap truly shine: together, they unlock great automation use cases. Let’s explore a few use cases:
Recover abandoned carts with AMP
Trigger cart abandonment emails from CleverTap
Embed AMP-powered forms to collect checkout info or product interest
Track form submissions inside CleverTap to retarget via SMS or push
Collect feedback and leads inside the email
Embed AMP surveys, polls, or lead capture forms in Mailmodo emails
When submitted, CleverTap logs a Form Submitted event with user data
Use this to trigger calls, support tickets, or onboarding flows
Run responsive multichannel journeys
Start with a Mailmodo campaign
Trigger CleverTap flows (like in-app or SMS) based on email events
For example: clicked but didn’t fill form → send a reminder SMS
Conclusion
If you’re using CleverTap, you already understand the power of user behavior data. But without the right email platform, you’re leaving insights — and conversions — on the table.
With Mailmodo as your email automation platform, every campaign becomes a data-rich, conversion-optimized experience — not a one-way message blast.
Ready to build smarter, more connected journeys with Mailmodo and CleverTap? Let’s make your email work harder.
