How to Collect Consent for Email Marketing

Email marketers today operate under a watchful eye. Between GDPR, CAN-SPAM, and rising user expectations, sending emails without clear, explicit consent isn’t just risky — it’s a fast track to poor deliverability, spam complaints, and legal trouble.

What you need is a way to capture explicit, verifiable consent at the point of sign-up — and ensure that consent is reliably stored.

Where most go wrong when it comes to getting consent

Consent can be invalid or legally questionable if:

• You rely on pre-checked boxes (non-compliant in many regions)

• You use generic phrases like “Sign up for updates” with no information about what updates you’re talking about

• You don’t store who gave consent and when

• You send campaigns without filtering for consent status

How to collect consent for email marketing

Now we’re going to discuss how you can use Mailmodo to collect consent. Mailmodo gives you two reliable ways to collect consent for sending emails.

Create and embed a form

1. Go to Pages and Forms → Pop-up forms

2. Click on Create form

3. In the editor, choose a pre-made template or choose to start from scratch

4. Design the form in the editor using the multiple options available that allow you to add text, video, images, buttons and so on.

5. Once created, connect your site and get the code that you need to paste before the body tag of your website page.

6. Once done, confirm the same in the builder.

Connect an existing form

If you already use third-party forms or pop-ups, connect them with Mailmodo. Here’s how:

1. Go to Pages and Forms → Pop-up forms

2. Click on Connect form

3. Choose your third-party service from the list of options available and click Next

4. Enter the form name and specify if you want a new list or want to add to an existing list

5. Follow the steps shown in the next step to copy the code and paste in the third-party service to integrate with Mailmodo

6. Map the form fields to contact properties and finish the setup

Conclusion

Collecting explicit, verifiable consent is essential for both compliance and maintaining a healthy email list. With Mailmodo, you can easily capture opt-in consent through built-in forms or by connecting existing forms, while automatically storing and managing consent data.

This ensures your campaigns reach the right audience, stay compliant with regulations, and improve deliverability — giving you a safer, more effective way to engage your subscribers.

Ready to start collecting compliant email consent without the extra overhead?
Get started with Mailmodo