How to Collect Feedback After a Webinar

You just hosted a webinar that took weeks to plan — from building the slide deck to driving registrations to running it live. Now comes the critical next step: gathering feedback.

But here's the catch.

Most feedback forms go out too late. They’re impersonal, hard to access, and often buried in a follow-up email. The result? You get poor response rates, vague answers, and zero actionable insight.

You need a smarter, more timely way to collect feedback — one that minimizes friction and maximizes participation. In this guide, we’ll explore exactly how you can do that using Mailmodo.

Why collecting webinar feedback is crucial

Every webinar is an opportunity to learn — about your audience, your content, and your delivery. But you can't improve what you don't measure. Feedback is the only way to understand whether your session:

• Delivered value to attendees

• Covered the right topics

• Was paced and presented well

• Created interest for future events

Without feedback, you're relying on guesswork. This data helps you optimize your content strategy, improve speaker performance, and demonstrate ROI to stakeholders.

Why does timing and format matter for feedback?

The longer you wait to ask for feedback, the less you’ll get — and the less useful it will be. Memory fades quickly, and attendees are unlikely to click through to a separate form later in the day.

To capture authentic, in-the-moment responses, feedback needs to be:

• Immediate (ideally within 1 hour of the event)

• Seamless (no extra clicks or page loads)

• Personalized (relevant to the attendee)

That’s where Mailmodo comes in.

How to collect webinar feedback with Mailmodo

Here’s how you can collect structured feedback from webinar attendees using Mailmodo’s native features:

Step 1: Create an interactive feedback form

Start by designing a feedback form directly inside your email using Mailmodo’s AMP (Accelerated Mobile Pages) support.

How to do it:

• Go to Templates and then on Create New Template

• Add an AMP form block or use the Product Review widget

• Include the following fields: star rating, yes/no question, multiple choice, open-ended feedback

• Personalize the content with the attendee's name or webinar title using dynamic fields and personalization parameters.

Step 2: Set up automation for feedback collection

You can also automatically trigger an email for feedback collection as a part of a customer journey so that the ones who enroll for the webinar automatically receive an email asking for feedback.

How to do it:

• Start to create a new journey from scratch

• Choose a trigger as Webinar registration or webinar registration form submission

• Define the trigger for including the form details, etc.

• In the journey builder, add the Wait till specific time block and choose the specific date option under ‘wait for’ field.

• Now, specify the date and time such that the email is sent maybe after an hour of whenever the webinar is scheduled to end.

• Add the campaign you created in the first step in a new Send campaign block and connect it to the previous block.

Now, all the users who enroll for the webinar, will receive a feedback collection email once the webinar is over.

Conclusion

Post-webinar feedback isn’t just a nice-to-have — it’s a critical part of your content loop. It allows you to improve your webinars over time and make them more fruitful.

With Mailmodo, you can make that process effortless for both you and your attendees. From interactive in-email forms to automated journeys and real-time analytics, Mailmodo helps you collect more responses, faster — and actually use them to improve your future webinars.

Ready to start collecting better feedback? Check out Mailmodo today.