How to Optimize Your CTAs for More Clicks

When it comes to getting conversions from your email, the CTA is the hero of your email. A clear, well-placed CTA can lead to sign-ups, demos, or sales. A weak one, on the other hand, can easily get ignored and render your email useless.

In this guide, we’ll show you how to optimize your CTAs to get more conversions.

Why your CTAs aren't getting clicks

If your CTA isn't getting clicks, it often comes down to one or more of these issues:

• Poor placement: It’s buried too deep or not visible at first glance.

• Weak copy: The text is generic, vague, or uninspiring.

• Ineffective design: It blends in instead of standing out.

• Lack of performance data: You're making decisions without feedback.

How to optimize your CTAs in Mailmodo

Start with a new or existing email template and place a button where it will get noticed. Most email editors, including Mailmodo, let you drag-and-drop a button into your layout so you can position it exactly where you think it will have the most impact.

Mailmodo provides several ways to optimize your CTA once the button has been added. Let’s see how:

1. Choose the button text and style

• Write clear, action-oriented copy that speaks directly to subscribers, such as “Claim Your Discount,” “Save Your Spot,” or “Unwrap Your Gift.”

• Select a style that fits your email’s tone and hierarchy. Mailmodo offers primary, secondary, and tertiary buttons, as well as AI-assisted options.

• Link your CTA to the intended landing page and test the link beforehand.

2.Adjust text styling of your CTA for readability

• Change font size, weight, color, line height, and spacing.

• Ensure sufficient color contrast of the text with the background for accessibility.

3. Define colours and borders to improve visual focus

• Set the button colors to make the button stand out.

• Use solid or dashed borders and pick a color that complements your design.

• Adjust the corner radius for square or rounded edges to maintain a clean, professional look.

4. Choose a button width and size

Focus on the width and size of the button based on layout and prominence. You can choose the button to fill the entire space horizontally or not.

5. Set alignment and padding

Fine-tune horizontal alignment and padding so the button feels balanced within the content block.

6. Monitor performance

After sending your campaign, track CTA performance under click maps to see exactly where users are interacting and what would be the best place to position the CTA.

Conclusion

Your CTA is the element that turns interest into action. Small tweaks in copy, placement, or design can make a big difference in how many people click.

With Mailmodo, you can track clicks, test different versions, and personalize CTAs based on user behavior. Follow these best practices, make data-driven adjustments, and watch your email engagement improve.

Ready to turn more clicks into conversions? Start optimizing your CTAs with Mailmodo today.