Why increasing webinar registrations is so difficult
Getting someone to click “Register” seems simple — until you look at how most webinar campaigns are built. Here are the most common issues that kill conversions:
Too many steps: Most emails link to a separate landing page. That’s another load time, another form, and another chance for users to bounce.
Poor mobile experience: If your landing page isn’t optimized for mobile, you’re losing sign-ups.
Lack of follow-up: You send one campaign and hope it sticks. But many potential attendees need reminders and nudges.
Missed opportunities on your site: Your website or blog gets traffic, but if you don’t have embedded forms, you’re not capturing that intent.
Bad timing: Sending invites when your audience is inactive leads to low open rates — and even lower conversions.
These problems aren’t about your content — they’re about your tech stack and workflows. And that’s where Mailmodo can help.
How to increase webinar registrations using Mailmodo
Here are 5 proven ways to drive more webinar sign-ups using Mailmodo’s built-in tools.
1. Let users register directly inside the email
With Mailmodo’s AMP email support, your webinar invite can include a fully functional registration form — embedded right inside the inbox.
Instead of clicking a link and being redirected, recipients can sign up on the spot. This drastically reduces drop-offs, especially for mobile users.
To do this, simply drag and drop a pre-made or blank form from the Forms tab of the template editor and define the exact steps, questions, options , etc.
2. Re-target non-registrants with reminder campaigns
Not everyone will register the first time — but that doesn’t mean they’re not interested. Mailmodo allows you to create conditional email flows, so you can send a follow-up email to only those who submitted or not submitted the form.
To do this:
Open Mailmodo’s journey builder.
Add a Send campaign block and add the template with the webinar registration form.
Add a conditional block of Forms submitted
Add another Send campaign block and add the reminder email to it.
Connect the new email with the x, suggesting that the form was’t submitted.
3. Use send time optimization to boost open and conversion rates
Timing matters. If you’re sending webinar invites at the wrong hour, they’ll get buried. You can use Mailmodo’s send time optimization feature that uses past engagement data to determine when each recipient is most likely to open — and schedules your campaign accordingly.
To do this:
Set up your campaign as you would normally
In the review and send step, click on the down arrow in the Send Campaign button
Choose Schedule options
Choose the Use Send TIme Optimizaiton option and hit Ok
Now, your emails will reach your recipients at the right time.
If some of your pages are already getting decent traffic, you must advertise to them about your webinar. You can easily embed an existing popup form. Here’s a how you can do it:
Create a no-code form by going to Pages & Forms tab and clicking on Create Form
Copy the code provided by the builder and add it to your existing page
Once done, you need to confirm the same with the Mailmodo popup builder.
You can also check out our detailed article on this for more information:
💡 Related guide: Getting started with Pop-up forms
5. Build a dedicated landing page for your webinar
Want to run a full campaign across social, email, and paid ads? Mailmodo has a landing page builder where you can do all of that. Simply:
Go to the Pages & Forms tab and add choose to build a landing page.
Build your landing page using the landing page builder.
Once done, you can simply click on the Launch button to publish the landing.
💡 Related guide: Setting up landing pages in Mailmodo
Conclusion
Increasing webinar registrations isn’t about working harder — it’s about removing friction. Mailmodo gives you the tools to:
Let users register directly in their inbox
Send smarter reminders to re-engage interest
Optimize timing for better open and click rates
Capture traffic from your existing site
Build dedicated landing pages in minutes
With these features working together, you turn more clicks into confirmed attendees — and more webinars into ROI-positive events.
