How to Nurture Captured Leads With Email Automation

You’ve added a lead magnet to your website, and now the leads are coming in. But how do you make sure they actually convert?

The answer is to create an automated lead nurturing workflow that keeps them engaged and guides them toward becoming customers.

In this post, we will show you how to set up an automated lead nurturing journey using Mailmodo, so you can stay top of leads mind and guide them through every stage of the conversion journey.

What is lead nurturing?

Lead nurturing is the process of building relationships with prospects by delivering helpful content at each stage of their journey.

If you are someone who is just getting started and has a small customer base, a manual process works just fine.

However, building relationships over time and keeping in touch with the gathered leads isn't easy, - it requires automation

Automating your lead nurturing workflow solves these challenges by:

• Sending the right message at the right time based on lead behavior

• Segmenting your audience to ensure relevant communication

• Saving time for your team by handling repetitive tasks

How to create an automated lead nurture journey

Mailmodo lets you create multi-step, behavior-driven nurturing journeys triggered by user actions like filling out a form. Here’s exactly how to set up your first automated lead nurturing flow:

1. From the Mailmodo dashboard, click on the Journeys tab and then select Create New Journey

2. Choose either a prebuilt lead nurture journey template or create one from scratch.

3. If you are starting the email flow from scratch, set up your trigger by selecting 'Webhooks/API' and configure it to capture the actions that will initiate the journey.

4. Once the trigger is set, you will be taken to the Journey Builder. Here, you can add your campaign block, set delays between messages, and configure conditional nodes to control the flow based on user behavior.

A typical lead nurture sequence might look like this:

• Email 1: Welcome and resources – Greet the lead and provide helpful content like ebooks, guides, or webinars.

• Email 2: Tips – Follow up with actionable advice or content tailored to their interests.

• Email 3: Success stories – Share case studies or testimonials relevant to the lead’s industry or needs.

• Email 4: Exclusive offer – Present a special deal, discount, or incentive to encourage conversion.

Before each campaign, you can include:

• Delays (for example, wait 2 days between emails)

• Conditions (for example, if the user clicked a link in Email 1, send Email 2A; otherwise, send Email 2B)

5. Once your flow is ready, review the journey and trigger details, and publish the journey.

Conclusion

By engaging prospects consistently and delivering the right content at the right time, you can strengthen relationships and guide them toward making a purchase. Automated workflows make this process efficient, ensuring that no lead is overlooked and that every interaction moves them closer to conversion.

With Mailmodo, setting up these workflows is simple and effective. You can create multi-step journeys that respond to user behavior and deliver personalized messages without constant manual effort. Sign up for Mailmodo today and launch your first automated lead nurture journey in minutes.