How to Create an Event Invitation Email

When it comes to event marketing, your email invitation is the first impression attendees will get. A poorly designed or generic email can lead to low RSVPs and missed opportunities.

In this guide, we’ll walk you through how to create personalized, high-performing event invitation emails using Mailmodo’s drag-and-drop editor and pre-built templates.

How to design an event invitation email in Mailmodo

Before you start designing your event invitation email, make sure you have your email copy, event details, and images ready. Having all content prepared upfront reduces back-and-forth between tools and processes.

When designing your event invitation email in Mailmodo, you can either use a pre-built template from Mailmodo’s Template Library or create one from scratch to have full control over the design.

1. In the Default Style tab, set your font, font color, border, and background color.

   Tip: Use clean fonts, high contrast, and plenty of white space to make your email visually appealing and easy to read.

2. Go to the Layout tab and drag the elements and widgets you want to include onto the template. You might want to use the following for specific use cases.

• Header: Add your logo, company name, or tagline.
  
• Paragraph block: Include personalized copy with event details such as date, time, location, and how to register.
  
• Image block: Highlight the main visual of your event, like banners, speaker photos, or venue images.
  
• Countdown timer block: Add urgency by showing the remaining time until the event starts.
  
• **Interactive widgets: **Include RSVP buttons to boost engagement capture registrations.
  

3. Click the Preview button to see how your email appears on both desktop and mobile devices.

4. Use the Send test email feature to ensure all personalization tags, links, and images work as expected. If there are any issues, you can go back to editor and fix them.

Final thoughts

The simpler and clearer your invitation, the more likely attendees are to respond. If your email is cluttered or generic, people may ignore it.

Mailmodo provides two key ways to make your invitation effective: a drag-and-drop editor for designing and managing your email template, and interactive elements like RSVP buttons, countdown timers, and polls that make it easy for recipients to engage and take action.

Sign up for Mailmodo today to create your first event invitation and start boosting RSVPs.