Insights to Get From High-Performing Email Campaigns

You’ve created your email campaign and hit send, and it has performed well. Now, a wealth of data is at your fingertips — opens, clicks, conversions, and more. But how do you know what worked?

The key to effective email marketing isn’t just sending campaigns; it’s making sense of the data you get from your other campaigns and using it strategically. A well–performing campaign can actually give you insights into what factors cause an email campaign to perform well.

In this guide, we’ll show you how to extract those insights — and how Mailmodo helps you do it, down to the last click.

What insights can you get from high-performing campaigns?

Here are a few of the marketing insights you can get with a high-performing campaign:

• Audience behaviour: Identify segments that consistently open, click, or convert and replicate their behavior in future campaigns.

• Content performance: See which subject lines, messaging styles, and interactive elements drive the most engagement.

• Timing and frequency: Discover the best days, times, and seasonal opportunities to send emails for maximum impact.

• Automated flows: Understand which triggered emails convert best and where users drop off.

• CTAs: Analyze which call-to-action placements, wording, and formats drive clicks and conversions.

How to extract campaign insights in Mailmodo

Mailmodo lets you dig into your data at different levels and from multiple angles to see exactly how your campaigns are performing. Here’s where you can find these insights:

1. Campaign performance report

In Analytics, the Campaign report gives you a complete overview of all the campaigns sent from your account. It covers bulk campaigns, triggered campaigns, and email journeys, giving you a clear picture of overall performance.

The reporting dashboard typically shows:

• Number of emails sent, open rate, click rate, bounce rate, and unsubscribe rate.

• Campaign Leaderboard report to learn about your learn top-performing and even your worst-performing campaigns for all the sent campaigns in your account.

• Compare performance over time to spot trends and outliers.

2. Contact performance report

The Contacts tab in Mailmodo gives you an overview of your subscribers and how they are engaging with your emails. It provides insights into list size, engagement, and subscriber behavior.

With this report, you can:

• See key metrics for your audience, including total contacts, monthly active contacts, blocked contacts, unsubscribed contacts, and recent activities

• Track engagement metrics such as open rate, click rate, and submission rate

• Understand which email clients your subscribers use most to optimize formatting and design

• Analyze engagement by time of day to identify peak activity hours

3. Individual journey analytics

The Journey Analytics tab in Mailmodo gives you a clear view of how all your automated email workflows are performing. You can click on an individual journey from the journey summary to get granular performance data.

Here’s what you can learn from it:

• Identify best-performing journey steps and drop-off points.

• Test and optimize timing delays between steps.

• Check when goals are achieved and how contacts move through the journey day by day

4. Click Maps

Mailmodo Click Maps show how your email recipients interact with the links in your emails. Within the Click Maps tab, on the left, you can view all the links used and their performance metrics, while the right displays a live preview of your email template.

Here’s what you can learn from it:

• Identify which CTAs or content sections attract attention and which are ignored.

• Determine the types of CTA copy and design that drive clicks.

• Optimize link placement to improve overall email engagement.

Conclusion

High-performing campaigns are more than momentary wins; they’re data-rich roadmaps. With Mailmodo’s analytics suite, you can pinpoint exactly what made your best emails work and how to do it again. You’ll move beyond gut feelings and into data-backed decisions that consistently drive results.

Want to get more from your top campaigns? Start analyzing your email performance in Mailmodo and turn insights into action.