Best Email Automation Platform for HubSpot Users

Email automation is core to modern marketing, but not all platforms deliver the flexibility and depth you need and it’s the same if you're using HubSpot.

While HubSpot’s CRM is widely adopted for its sales and marketing capabilities, its built-in email automation has limitations that can slow down fast-moving teams.

That’s why many HubSpot users are often found searching for a better email automation platform; one that complements and extends HubSpot’s power.

So, which one is it? This guide discusses exactly that and why Mailmodo should be the preferred choice.

What is HubSpot email automation lacking?

HubSpot is great at contact management, sales enablement, and basic email workflows. But when it comes to next-level automation, things can get tricky.

Here are a few pain points marketers often face while using HubSpot:

• Limited interactivity: HubSpot doesn’t support AMP emails, which means you can't embed dynamic forms, polls, or schedulers inside the inbox.

• Redirect-heavy forms: Most data capture still requires users to click on and go to external landing pages, hurting conversion rates.

• Trigger limitations: To send emails based on real-time CRM activity, you often need higher-tier HubSpot plans with webhook support.

• Fragmented workflow: It can be hard to sync automation between marketing and sales teams without deep integrations.

Why does this matter for growing teams?

When you're scaling, delays and disconnects cost you leads and revenue.

• You want to respond immediately to user actions — not hours later.

• You need to send contextual, personalized emails triggered by live CRM events.

• You don’t want to rely on landing pages or dev teams for every new campaign.

That’s where Mailmodo becomes a game-changer.

Why Mailmodo is the best email automation platform for HubSpot users

Mailmodo is built to power advanced email automation workflows while integrating seamlessly with HubSpot. Let’s see what it offers:

1. Deep, native HubSpot integration

Mailmodo’s HubSpot integration is not a shallow sync; it's a full-featured bridge between your CRM and your email automation. Here’s what this integration makes possible:

• Import contacts: Pull segmented lists directly from HubSpot into Mailmodo for campaign targeting.

• Export form data: When someone fills out a form in a Mailmodo email, the data is instantly pushed to HubSpot, creating or updating the contact.

• Sync engagement: Open, click, and form submission data flows back into HubSpot, giving your sales team full visibility.

• Trigger from CRM events: Launch Mailmodo journeys based on HubSpot events like form submissions, contact creation, or lifecycle changes.

This level of data flow means your email automation can mirror your CRM in real time — no manual exports, no delays.

2. Visual journey builder

Mailmodo's visual journeys builder gives you a visual workflow builder where you can use drag and drop blocks to create your entire journey without writing a single line of code. Here’s what else it can do.

• Use webhooks from HubSpot (via Operations Hub Pro or Enterprise) to start campaigns in Mailmodo.

• Add logic such as delays, conditional branches, and personalized content at every step.

• Set journey goals to track the achievement of these workflows.

This gives you the power to build automated, lifecycle-aware campaigns — onboarding flows, lead nurturing, re-engagement, and more.

3. Real-time triggers based on HubSpot activity

Mailmodo doesn't just wait for scheduled syncs. You can set up real-time triggers based on live CRM activity in HubSpot.

For example:

• Send a thank-you email when a sales call is marked complete.

• Trigger a product recommendation when a lifecycle stage changes.

• Launch a re-engagement sequence when a contact hasn’t interacted in 30 days.

4. Interactive AMP emails for higher conversion

Here’s where Mailmodo really shines: interactive widgets. These widgets allow you, as a recipient, to take action within the emails. Additionally, you can:

• Embed forms, surveys, polls, and meeting schedulers directly in your emails.

• No need to redirect to a landing page — users submit their info from inside the inbox.

• All form data is automatically mapped back to HubSpot contact properties.

What you can automate with Mailmodo

Here are four high-impact workflows you can build today using Mailmodo and HubSpot.

Scenario 1: Automate lead nurturing from HubSpot forms: Send a welcome or nurture sequence when someone submits a form in HubSpot. The user gets an immediate, personalized email flow after filling the HubSpot form.

Scenario 2: Send campaigns to HubSpot contact segments: Target HubSpot lists with high-converting interactive campaigns. Run personalized campaigns tailored to your CRM segments — without exporting a CSV.

Scenario 3: Trigger email based on CRM activity: Send emails when something specific happens in the CRM — like a sales milestone. Deliver real-time, behavior-driven emails based on what's happening in the sales funnel.

Scenario 4: Capture leads from AMP emails and auto-sync: Use interactive AMP forms to collect leads directly from the inbox and push them to HubSpot. New leads go directly into HubSpot, with zero extra steps.

Conclusion

HubSpot gives you a strong CRM foundation — but to turn that into real-time, interactive, automated email marketing, you need a platform that goes further.

Mailmodo is that platform. It helps HubSpot users build smarter, more engaging, and conversion-focused email campaigns.

If you're ready to move beyond basic workflows and unlock full-funnel email automation that talks to your CRM, Mailmodo is the best platform to do it.