How to Measure the Success of Your Lead Capture Forms

You’ve designed a sleek lead capture form, placed it on your landing page, and some submissions are rolling in. But is your campaign actually successful?

For many marketers, measuring the success of a lead form is one of the trickiest parts of running campaigns.

In this guide, we will discuss the aspects of the form output to look at to gauge the success of your lead capture forms.

What makes a lead capture form successful?

When it comes to understanding the lead form data, there are two dimensions to look into:

• Quantity: How many users are submitting your form? What’s your submission rate compared to total visitors?

• Quality: Are the people filling your form engaging with your follow-ups? Are they converting further down the funnel? Are you capturing clean, usable data?

Basically, you want your lead generation form to generate more high-intent, conversion-ready subscribers.

How to measure the success of your lead capture forms

Mailmodo lets you measure both the number of subscribers joined through the form, as well as whether those subscribers are qualified for nurturing.

1. Measure quantity with built-in form analytics

If you have created the landing page using mailmodo and embedded a form within it, you can easily check the number of submissions using mailmodo analytics.

To access the feature:

• Go to the Landing page and Forms tab from the Mailmodo dashboard

• For your specific landing page, check out the number of submissions.

2. Measure quality with automation

Now that someone filled out your form, the next step is to verify whether they’re a good lead.

In Mailmodo:

• Set up an automated follow-up email with resources or a thank you as soon as someone submits the form on your landing page.

• Monitor the open rate and click-through rate of that email. High engagement suggests genuine interest and better lead quality.

• Finally, assess actual conversion outcomes, such as how many of these leads convert into opportunities, purchases, or other key actions.

Conclusion

How your lead generation form looks and where it’s placed matters a lot. Small tweaks in design, placement, or messaging can significantly impact the number of submissions you receive and the quality of the leads captured.

Mailmodo makes this entire process easier with its built-in landing page designer, follow-up automation, and analytics tools.

You can now easily monitor form submissions and analyze engagement to see which forms are performing best. Sign up for Mailmodo today and start getting better results from your forms.