Fintech startup Kodo experiences an 11% conversion rate on event registrations with Mailmodo

Kodo is a fintech company that provides corporate credit and prepaid cards to Indian businesses ranging from startups to small and medium businesses. Their mission is to digitize business-to-business payments while equipping them with tools to manage their spending.

The problem

Kodo was tackling a problem founders themselves face, using their own credit cards for company spending. This quickly got them companies like Groww, Inshorts, Mailmodo and Mobikwik as customers.

Every time a credit card transaction had to happen, they had to make the transaction themselves or share the OTP with the member who was making the payment. This not only took some mental bandwidth of the founders, but it also needed several stakeholders, including the founder and the finance team, to be involved cutting into their time.

For Ardith Vijh, this problem was close to heart. Having founded and run his own startup previously, he was well acquainted with the problem and was aligned with the company’s mission.

While the team knew there was a need for their offering in the ecosystem, trust was the biggest hurdle to adoption. When they approached potential customers, it was a question they repeatedly faced.

As the head of growth, community and partnerships at Kodo, he realized his immediate goal was to build trust and by extension, their brand.

The solution

An indirect approach to a larger set of clients was a part of Kodo’s go-to marketing strategy. They would connect with VCs, digital agencies, universities, etc., to spread awareness, speak for their brand and extend that trust. Venture capitalists and investors were their first stop since they could reach the portfolio companies.

But email marketing was not an avenue the team was proficient with.

With platforms like Mailchimp or SendinBlue there is a lot of red tape, a lot of waiting time until someone responds, or sometimes they don’t even respond to some queries. None of us came from mass email marketing, none of us knew how to navigate when we signed up for the first time. It was not made clear by the platforms. We got blocked in the first campaign of 400 emails.
- Ardith Vijh, Growth, Community & Partnerships, Kodo

It was during an event with their investor, Justin Kan when they stumbled upon Mailmodo. Having already used Mailchimp and SendinBlue, the team found appeal in Mailmodo's platform immediately.

Mailmodo made us know exactly what needs to be done and had quick turnaround times. For the first campaign, I had about eight thousand contacts to send out emails to. The customer support team helped us with having enough credits and also gave us the leeway to send it out to those many within a span of one or two days.
- Ardith Vijh, Growth, Community & Partnerships, Kodo

This was even before interactive AMP emails came into the picture.

Interactive emails changed the game for Kodo. By adding the event registration forms within the email, they saw a massive boost in the signups.

The results

Our event would not have been as successful as it was without Mailmodo
- Ardith Vijh, Growth, Community & Partnerships, Kodo

The results that they saw on their NPS survey through the interactive email made them dabble with their foreign outreach campaigns through Mailmodo too.

Going forward

The ease of use of the platform and the accessible, dependable customer success team makes Mailmodo their choice of email platform for future campaigns as well.

We are planning more use cases for Mailmodo going forward. I think the number one use case that we really see Mailmodo for is to be a hub for any type of marketing emails and any internal communication as well to our customers.
- Ardith Vijh, Growth, Community & Partnerships, Kodo

The Kodo team is planning their email blast campaigns, onboarding flows and newsletters to be sent via Mailmodo too.

The team is also building their referral program since it could give them high-quality converting leads. They also look forward to designing their referral program with Mailmodo.

11%

increase in webinar sign ups


Mailmodo made us know exactly what needs to be done and had quick turnaround times. The customer support team helped us with our first campaign and also gave us the leeway to send it out to those many within a span of one or two days. Our event would not have been as successful as it was without Mailmodo.

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Ardith Vijh
Growth, Community & Partnerships, Kodo

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