Enabling users to sign up for free is great for acquiring customers and building brand awareness for your product. Revenue, however, depends on how many free users turn into paying customers.
We wanted to know what strategies product-led companies are implementing to boost their free-to-paid conversion rate and conducted a survey with 25+ PLG experts to dive deep into their practices.
All our insights and learnings have been compiled into this playbook, so put on your reading glasses to find out.
✅ Freemium Vs. Free Trial - What should be your pick?
✅ How to segment users when they sign up
✅ What makes the users hit upgrade? - The Golden Spot
Let's learn 👓