What is a churn software?
Churn software is a tool designed to help SaaS companies monitor, analyze, and reduce churn.
By analyzing user behavior, account engagement, and payment trends, churn solutions enable businesses to address the root causes of churn and take actions that improve customer retention.
Things to know before choosing a churn software
The churn software market offers numerous types of tools as options. Some tools provide comprehensive feature sets, while others focus on specific aspects of churn.
Choosing the right churn software for your SaaS business comes down to finding a solution that fits your team's unique needs. Here are some key factors you should consider:
Core functionality: Identify what type of churn challenges your business faces. Are you mainly battling involuntary churn due to payment failures, or do you need to better predict voluntary churn by analyzing user behavior? This will guide you toward solutions focused on prediction, payment recovery, engagement automation, or a combination of them all.
Ease of use: The software should offer intuitive dashboards and workflows your team can adopt quickly without any steep learning curve.
Scalability: As your customer base grows, your churn solution should be able to scale with you. Check if the tool can handle increased data volume and complexity without compromising performance.
Budget: Assess pricing structures and plans to ensure they match your budget.
Support: Consider the level of customer support, onboarding assistance, and training resources available. If you’re just starting off, you might need more assistance and should ideally look for a solution that’s meant for startups.
10 best churn software
We've rounded up 10 of the best churn software for SaaS companies, covering everything from predictive analytics to revenue churn and engagement automation.
Amplitude
Type: Churn prediction and analytics software
Amplitude is a big name in the product analytics space. It's built to help SaaS companies understand what users do inside their product and, just as importantly, why they stop using it.
While setting up Amplitude requires some upfront work, like defining custom events and integrating them into your product, once that's done, it provides a solid framework for identifying where and why users drop off. You can unify user activity across devices, conduct churn analysis, and build behavioral cohorts to implement targeted retention tactics.
One place Amplitude really stands out is with its predictive analytics features. When a user builds a prediction model within the platform, it analyzes how past cohorts behaved and compares hundreds of behavioral signals. The system then outputs a probabilistic score indicating how likely a user is to churn or be retained within a set time frame.
Key features:
Custom event tracking to get insights specifically into your business goals and user journeys.
User identity resolution to build a complete, unified view of the customer journey across devices and platforms.
Predictive audience segmentation to maximize customer lifetime value based on past behaviors and trends.
Warehouse integration to sync product and user data from your native data warehouse.
Pricing:
| Plan |
Pricing |
MTUs |
| Starter |
Free |
Up to 50K MTUs |
| Plus |
From $49/mo |
Up to 300K MTUs |
| Growth Plans |
Custom pricing |
Custom |
Mixpanel
Type: Churn prediction and analytics software
Anyone who's tracked product metrics has likely heard of Mixpanel's analytics suite. Beyond standard reporting, the platform offers advanced retention reports that help you track how often users come back after their first session or event—so you can see whether your onboarding is effective, whether a feature sticks and who's falling off.
The setup is approachable even if you don't have a data science background. You can create custom events that match your product's key actions and build unlimited funnels to see where users drop off.
Mixpanel also includes a powerful session replay feature that's deeply integrated into its analytics platform. Once you spot a retention dip or a behavior shift, you can instantly drill down and watch the exact user sessions that contributed to it.
Key features:
Behavioral cohorts to segment users based on their actions and engagement patterns to predict long-term loyalty or risk of disengagement.
Custom events to capture specific user interactions, allowing precise measurement of behaviors.
Root cause analysis to quickly uncover underlying factors behind customer attrition.
Data warehouse export to seamlessly integrate Mixpanel data with your broader analytics stack.
Monitoring and alerts to notify teams of significant changes in key metrics.
Pricing:
| Plan |
Pricing |
Monthly events |
Session replays |
| Free |
Free |
Up to 1M |
10K |
| Growth |
From $0 + $0.00028/event |
1M free, then pay-as-you-go |
20K |
| Enterprise |
Contact Sales |
Unlimited |
Unlimited |
Gainsight
Type: Customer success platform
If you are looking for a platform that helps you forecast renewals, manage churn, and engage customers all in one place, Gainsight is a solid option.
With tools like Renewal Center and Cockpit, you get clear visibility into which accounts are at risk and what specific actions your team should take next. This helps prioritize efforts and streamline the renewal process.
Gainsight also arms you with Journey Orchestrator, which lets you create automated workflows that reach out to at-risk customers with emails or in-app messages, and if there's no response, tasks are assigned to your CSMs for personal follow-up.
Key features:
Renewal center to confidently manage all your subscription data in one place.
Reports and dashboards to track renewal progress, monitor key metrics, and make data-driven decisions in real time.
Playbooks to equip CSMs with best practices for more efficient and consistent renewals.
Timeline view to provide visibility into customer risks through a historical view of activities.
Journey orchestrator to create automated workflows that enable proactive outreach and accelerate renewal conversations.
Pricing:
| Plan |
Pricing |
| Essentials |
Custom pricing |
| Enterprise |
Custom pricing |
Vitally
Type: Customer success platform
Vitally combines product usage data, team workflows, and account health metrics into one cohesive platform. Once connected to your product analytics stack, such as Segment, Amplitude, or Mixpanel, it detects early signs of disengagement, like underused features or drops in user activity.
From there, you can automatically trigger interventions like sending emails, assigning tasks to your customer success team, or launching in-app guides. With customizable success metrics and organized hubs and views, it empowers your team to quickly detect risks and take proactive steps to prevent churn before it occurs.
Key features:
Unified hubs with flexible views to organize your work and data into dedicated spaces,
Churn prediction and risk scoring to identify at-risk customers early and prioritize retention efforts effectively.
Upsell and cross-sell opportunity identification to grow account value and deepen customer relationships.
Renewal tracking to stay ahead of contract expirations and ensure timely engagement that supports retention.
Customer feedback collection to gather actionable insights that inform improvements and enhance customer satisfaction.
Pricing:
| Plan |
Pricing |
| Tech-Touch |
Custom pricing |
| Hybrid-Touch |
Custom pricing |
| High-Touch |
Custom pricing |
We use Vitally to track churn, but had to shape it around our own signals. Since we're PLG, churn isn't about ticket volume or meetings. It's when someone imports a list but never sends, or customizes a newsletter and never hits publish. Vitally let us build those signals into dashboards so we can catch it early." - Edward White, Head of Growth @ beehiiv
Chargebee
Type: Subscription management and revenue recovery software
Chargebee is focused on minimizing B2B customer account churn, including involuntary churn, through its robust subscription management software.
It helps identify at-risk customers by profiling and segmenting them based on usage, tenure, and lifetime value so you can focus retention efforts where they matter most.
Additionally, when customers choose to cancel, Chargebee delivers fully customizable cancellation experiences—complete with targeted messages, personalized offers, and exit surveys—to boost deflection and win-back rates effectively.
Key feature:
Interactive account receivable dashboard to provide real-time visibility into outstanding balances, disputes, and client engagement.
Automated reminder workflows to consistently engage customers about upcoming or overdue payments.
Self-serve client portal to empower customers to manage their invoices, raise issues, and access account statements independently.
Role-based access controls to ensure team members have appropriate permissions, maintaining data security.
Deflection funnel analytics to monitor and analyze customer decisions during the cancellation process.
Pricing:
| Plan |
Pricing |
| Starter |
Free |
| Performance |
$599/month (annual) |
| Enterprise |
Custom pricing |
Paddle
Type: Subscription management and revenue recovery software
Paddle helps reduce churn by making subscription management easy and transparent. It can handle billing, payments, taxes, and compliance all in one place, so your customers have a smooth, hassle-free experience.
If a customer's payment fails or their subscription is about to expire, Paddle can automatically send reminders or offer easy ways to update payment info. This helps keep more customers subscribed and reduces involuntary churn without extra work on your side.
Key features:
Subscription metrics dashboard to gain a clear view of key KPIs like MRR, churn, CLTV, and upgrades.
Retain (intelligent payment recovery) to automatically address failed payments through smart retries and personalized reminders.
Benchmarking tools to compare your performance against industry peers and set realistic improvement goals.
Segmentation comparison to analyze how different customer groups behave and tailor retention strategies accordingly.
Pricing:
| Plan |
Pricing |
| Pay-as-you-go |
5%+ $0.50 per transaction |
| Custom Pricing |
Custom pricing |
Maxio
Type: Subscription management and churn analytics software
Maxio offers a focused, finance-driven approach that helps you tackle both involuntary and voluntary churn with precision. Specifically for B2B SaaS companies, Maxio blends billing automation with revenue insights to help you retain more customers and plug revenue leaks.
Its automated dunning management is particularly effective at addressing involuntary churn. Instead of letting failed payments slip through the cracks, Maxio retries charges, sends personalized reminders and updates payment methods. That means fewer cancellations due to billing issues and more predictable revenue.
On the proactive side, Maxio gives you detailed churn analytics and customer health metrics. By spotting at-risk accounts early, you can trigger outreach or incentives before a user decides to cancel.
Key features:
Automated recurring billing to optimize the invoicing processes which reduces manual errors and ensures timely revenue collection.
Financial analytics to generate detailed insights on transactions, and MRR/ARR.
Revenue Projections to forecast future income using virtual transaction data and intervene early to minimize potential churn impact.
Invoice Consolidation to group multiple subscriptions into a single invoice
General Ledger Integration to synchronize revenue data with accounting systems.
Pricing:
| Plan |
Pricing |
| Grow |
$599/month |
| Scale |
Custom pricing |
Intercom
Type: User engagement and retention software
If in-product communication is a key tactic in your churn reduction strategy, Intercom is the platform to consider. It's designed to guide and engage users while they're actively using your product.
The embedded chat portal gives users instant access to help, exactly when and where they need it, whether on your website or inside your app.
Alongside that, Intercom offers a powerful set of in-product engagement tools like tooltips, banners, and push notifications that you can use to highlight underused features, or prompt re-engagement. Together, these features help reduce friction and lower the risk of churn before it starts.
Key feature:
Embedded chat portal to offer instant, in-app support when users need help the most.
Banners and tooltips to deliver timely guidance and reduce friction during product use.
Surveys to capture user feedback and uncover issues before they escalate.
Push notifications to bring users back to the product with timely and relevant prompts.
Shared omnichannel inbox to coordinate support across channels and provide consistent, high-quality responses.
Pricing:
| Plan |
Pricing |
| Essential |
$29 per seat/mo + $0.99 per Fin resolution |
| Advanced |
$85 per seat/mo + $0.99 per Fin resolution |
| Expert |
$132 per seat/mo + $0.99 per Fin resolution |
| Fin AI Agent Only |
$0.99 per Fin resolution (min 50/month) |
Mailmodo
Type: Email engagement and churn prevention software
If engaging users directly within their inbox is what you need to prevent churn, Mailmodo might be the tool for you. The platform lets you create interactive emails where the recipients can take action such as filling out forms or completing surveys without needing to leave their email window.
Mailmodo also gives you powerful segmentation capabilities that helps you deliver relevant messaging at the right time. You can create segments based on user activity across your website, app, their lifecycle stage or even demographic data like location, job title, or company to personalize the experience.
Key features:
Drag-and-drop editor to easily create personalized, visually engaging emails that maintain customer interest and promote ongoing interaction.
Smart suggestions (template recommendations) to quickly select the best email templates, saving time and improving communication relevance.
Advanced segmentation to target specific customer groups with personalised emails
Brand kit to ensure consistent email identity that builds trust and reinforces your relationship with customers.
Email sequences to deliver timely, automated messages that nurture customer connections throughout their journey.
Pricing:
| Plan |
Pricing (billed annually) |
Email sending credits |
Custom events |
| Lite |
$149/month |
20,000 |
100,000 |
| Pro |
$199/month |
25,000 |
175,000 |
| Max |
$379/month |
37,500 |
250,000 |
-
Type: Messaging automation and re-engagement software
Customer.io is a messaging automation platform that helps you send highly personalized, behavior-based messages across channels, making it especially useful for reducing churn by keeping users engaged and informed.
Its visual workflow builder makes it easy to create complex customer journeys without needing developer support. You can automate everything from re-engagement sequences to transactional messages like receipts or password resets, making sure users stay connected at every stage.
Key features:
Drag-and-drop email builder to easily create personalized messages that keep users engaged throughout their journey.
Cross-channel campaigns to engage users consistently across email, push, SMS, and more.
Deliverability assurance to make sure time-sensitive communications reach users exactly when they matter most.
SQL templates and data checklists to ensure the right data is pulled from your warehouse.
AI-assisted or manual segmentation to deliver relevant messaging based on real behavior and intent.
Pricing:
| Plan |
Pricing |
| Essentials |
Starts at $100/month (billed monthly) for 5K profiles |
| Premium |
Starts at $1,000/month (billed yearly) |
| Enterprise |
Custom pricing |
Rounding up
Finding the right churn software may take some trials and comparison. Luckily, many providers offer free trials or demos, so you can get a feel for their features before making a choice.
At the end of the day, the best tool is the one your team adopts easily, and that truly helps you reduce churn and grow customer relationships. Take the time to evaluate your options and choose the solution that will support your SaaS business's long-term success.
