Top 10 Customer Feedback Tools to Use in 2025

Understanding what your customers think is the first step to building better products and delivering exceptional user experience. But how do you go about it? How do you find out what your customers truly think about you? Is it even possible to collect this information if you have a huge customer base?

Customer feedback tools answer these questions for you. They help you collect feedback, analyze it, and gather insights that drive retention, loyalty and growth. With a plethora of options available, each offering different features and integrations, choosing the right one can be overwhelming.

This guide explores 10 of the best customer feedback tools, comparing their key features and costs to help you make confident and informed choices.

10 Best customer feedback tools

Here are the 10 best customer feedback tools that you can choose from in 2025.

1. Mailmodo

Mailmodo lets you collect customer feedback directly inside your emails without redirecting users to external forms. It’s ideal for marketers who want higher response rates and faster insights through interactive AMP email surveys.

What it offers:

• In-email feedback forms: Use AMP technology to embed forms, NPS surveys, CSAT questions and rating scales directly in emails. Customers can submit responses without leaving their inbox.

• Automated workflows: Trigger follow-up emails, segment responses and route feedback to relevant teams using automated workflows for faster action.

• Template library: Choose from pre-built feedback templates that work for onboarding, product feedback, event follow-ups and more, all optimized for email engagement.

• Analytics dashboard: Track submission rates, visualize responses, and identify trends over time through detailed email analytics.

Pricing:

Plan	Pricing	Specifics
Lite	$47/month	20,000 email sending credits and 1 team member
Pro	$93/month	25,000 email sending credits and 3 team members
Max	$175/month	37,500 email sending credits and 5 team members

2. SurveyMonkey

SurveyMonkey is one of the most recognized names in online surveys, widely used for its ease of use and flexibility. Known for empowering businesses to collect customer opinions quickly, it offers a well-rounded platform for everything from simple polls to detailed feedback forms.

What it offers:

• Smart survey building with AI: Build advanced surveys quickly using AI-powered tools that support star ratings, ranking and matrix question types. You can also preview the entire survey flow to review logic and question sequencing before publishing.

• Interactive dashboards and deeper insights: Access deeper insights using interactive dashboards and multi-survey analysis. Users can track key metrics over time, view trends across multiple surveys, and analyze results in customizable dashboards with clear filter badges showing how responses are segmented.

• Team collaboration: SurveyMonkey makes it easy for teams to work together. You can tag teammates using “@,” annotate dashboards, and share surveys with custom messages to give collaborators context and clarity on what feedback is needed.

Pricing:

Plan	Pricing	Specifics
Team Advantage	$18.02/user/month	50,000 responses per year and 24/7 expedited email support
Team Premier	$44.17/user/month	100,000 responses per year and Phone support and 24/7 email support
Enterprise	Custom pricing	Unlimited surveys and questions

3. Qualtrics

Qualtrics is a premium experience management platform favored by large enterprises for its deep insights and powerful analytics. It excels in providing actionable data that informs strategic decisions across marketing, customer experience and employee engagement.

What it offers:

• Multi-channel feedback: Qualtrics captures customer opinions at every interaction point, whether on websites, apps or other digital channels. Its smart targeting also ensures feedback is collected at the right moment to provide a clear picture of the entire user journey.

• AI-powered conversational insights: Using AI, Qualtrics turns vague or brief feedback into detailed, actionable insights by prompting customers with personalized follow-up questions. This boosts feedback quality and helps teams uncover hidden themes and address issues effectively.

• Resource library: It offers a library of expert-built survey templates and feedback methodologies designed to maximize response rates and program effectiveness. Benchmarking tools help measure performance against industry standards for faster improvements.

• Personalized experiences with experience id (xid): By integrating customer data across channels, Qualtrics enables segmentation based on behaviors, satisfaction scores and risk factors. This helps brands deliver timely, targeted interventions to reduce churn and boost revenue.

Pricing:

Plan	Pricing	Specifics
Free	$0/month	25 responses and 1 user
Starter	$17/month	50 responses and 2 users
Growth	$35/month	100 responses and 3 users
Advanced	$134/month	250 responses and 5 users
Premium	$224/month	500 responses and 10 users

4. Medallia

Medallia specializes in delivering real-time customer experience data across multiple touchpoints, enabling companies to react swiftly and improve satisfaction.

What it offers:

• Rich insights with advanced media: Medallia goes beyond standard surveys by capturing video feedback to analyze tone, sentiment and emotion. Its tools automatically transcribe and extract meaningful insights helping teams understand not just what people say but how they feel.

• Smart sampling for unbiased data: With Smart Sample, Medallia prioritizes the right touchpoints and manages quotas to reduce survey selection bias. This leads to more accurate, representative insights across customer and employee feedback.

• Robust fraud detection and quality control: The Anti-Cheating Engine flags suspicious responses by analyzing multiple data points like location and behavior patterns, protecting the integrity of feedback programs and ensuring trustworthy results.

Pricing: Custom pricing

5. Hotjar

Hotjar is known for its behavioral analytics that complement survey data, offering businesses a visual understanding of user interactions on websites.

What it offers:

• Rapid survey creation with AI analysis: Hotjar’s AI tools enable teams to build surveys in seconds and automatically analyze responses, especially open-text fields. This saves hours of manual work and helps teams uncover trends faster, ideal for high-volume feedback loops.

• Behavioral insights with funnels and recordings: By combining Funnels with session recordings, Hotjar highlights where users drop off and what they were doing before exiting. This makes it easy to troubleshoot friction points and optimize key conversion paths.

• Effortless integration and automation: With no-code integrations across platforms like HubSpot, Slack and Google Analytics, Hotjar fits smoothly into your existing workflow. Automate reporting and streamline feedback without adding technical overhead.

• Collaborative analysis and shareable insights: Teams can clip, organize, and store key insights from recordings or heat maps into collections. These curated libraries make it easier for different teams to get on the same page and quickly act on what matters most.

• Custom dashboards to track what matters: Hotjar lets you build tailored dashboards that monitor specific campaigns, feature launches or UX changes. This makes it easier to track progress and prioritize the right improvements.

Pricing:

Plan	Pricing	Specifics
Basic	$0/forever	Up to 20k monthly sessions and 1 month of data access
Plus	$39/month	Up to 7k monthly sessions and 13 months of data access
Business	$99/month	1m monthly sessions, Contentsquare's AI and journey analysis
Scale	$213/month	- Digital experience monitoring, user lifecycle extension and data feeds

6. Userpilot

Userpilot focuses on product experience, enabling SaaS companies to gather feedback inside their applications during onboarding or feature adoption phases.

What it offers:

• No-code in-app surveys tailored to user behavior: Userpilot empowers you to launch surveys like NPS, CSAT and CES directly within web and mobile apps without writing a single line of code. These surveys can be triggered at key touchpoints in the user journey, ensuring feedback is timely and relevant.

• Ready-made templates: It also offers multiple pre-designed templates making it easy to deploy professional-looking feedback forms in minutes.

• Deep personalization: Surveys can be personalized with display conditions based on user actions, translated using AI for localization and styled to match your app’s UI.

• Detailed analytics: Userpilot offers a clear breakdown of survey responses, NPS scores, and emerging trends through real-time dashboards. These analytics help teams quickly assess performance and take action on the feedback that matters most.

• Theme tagging for qualitative analysis: Userpilot enables tagging of recurring themes, making it easier to spot patterns in friction points and improve specific areas of the product.

Pricing:

Plan	Pricing
Starter	$299/month
Growth	$799/month
Enterprise	Custom pricing

7. Sprinklr

Sprinklr is a powerful platform for enterprises focused on social media and digital customer experience, integrating feedback with extensive social listening capabilities.

What it offers:

• Conversational feedback: Unlike traditional form-based surveys, Sprinklr transforms questions into dynamic chatbot interactions. This conversational survey format makes feedback more engaging, boosts response rates and captures deeper insights by enabling real-time follow-up questions based on user responses.

• Smart auto-prompting: Sprinklr’s AI observes user behavior on websites and apps to surface relevant surveys at the right moments. These auto-prompted surveys help capture feedback while users are most engaged, increasing the accuracy of the insights collected.

• Real-time social feedback and brand sentiment: With powerful social listening tools, Sprinklr tracks billions of online conversations to ensure that no relevant customer comment goes unnoticed. It allows you to monitor brand mentions across platforms and act on customer opinions, enabling more responsive service and data-backed brand perception analysis.

• Predictive analytics: It predicts customer satisfaction (CSAT) scores in real time by analyzing sentiment, tone, and context from customer conversations. With features like sentiment analysis and escalation prediction, teams can proactively identify unhappy customers and intervene before issues grow.

Pricing: Custom pricing

8. SurveySparrow

SurveySparrow stands out for making surveys conversational and engaging, increasing response rates with chat-like interfaces. What it offers:

• Distribution across channels: Surveys can be shared across a wide range of formats, including email, SMS, QR codes, mobile SDKs, web embeds, Slack and Microsoft Teams. With features like Recurring Surveys, businesses can automate distribution at regular intervals to continuously track sentiments over time.

• Robust analytics: SurveySparrow provides a visual-first approach to analytics, offering dashboards filled with charts, graphs, and widgets like bars and journey charts.

• Built-in ticketing system: SurveySparrow includes a ticket management system that helps convert critical responses into actionable tasks. Feedback that needs attention, like low NPS scores can be prioritized, assigned to team members, and tracked to resolution, helping businesses close the loop efficiently.

• Dedicated customer experience module: For businesses focused on improving end-to-end CX, SurveySparrow provides specialized tools to track Net Promoter Score (NPS), Customer Satisfaction (CSAT) and Customer Effort Score (CES). This module helps quantify customer experience at every touchpoint and uncover opportunities to improve brand perception over time.

Pricing:

Plan	Pricing	Specifics
Business	$52.33/month	1 user and 2,500 responses/year
Professional	$232.58/month	5 users and 15+ integrations
Enterprise	Custom	5+ users and 25+ integrations

9. Typeform

Typeform is loved for its clean, minimalist design that offers a friendly one-question-at-a-time survey experience, making data collection feel personal and less overwhelming. What it offers:

• Customer intelligence powered by AI: The data collected goes beyond basic responses. Typeform uses AI to analyze customer opinions, behaviors and decision-making factors helping you uncover insights that guide your next steps.

• Customizable and visually engaging forms: Typeform lets you fully customize design elements and embed forms seamlessly, enhancing user experience and boosting response rates with engaging multimedia like videos.

• Deeper insights through dynamic questioning: By asking relevant follow-up questions based on previous answers, Typeform encourages respondents to elaborate, providing richer and more detailed feedback.

• Focus on collecting unique data: Typeform intelligently prioritizes hard-to-get data by automatically gathering readily-available information so customers can focus on sharing the insights that really matter.

Pricing:

Plan	Pricing	Specifics
Basic	$25/month	100 responses/month and 1 user
Plus	$50/month	1,000 responses/month and 3 users
Business	$83/month	10,000 responses/month and 5 users
Enterprise	Custom pricing	Tailored response limits and seats, VIP support and dedicated outcomes manager

10. Zonka Feedback

Zonka Feedback is recognized for its versatility, allowing businesses to collect feedback across multiple channels with smart analytics. What it offers:

• AI-powered sentiment analysis and reporting: Zonka’s advanced analytics go beyond surface-level feedback. AI tools automatically analyze open-ended responses to detect customer emotions, sentiment, themes, urgency, and intent.

• Automated workflows based on customer behavior: You can set up workflows to trigger surveys automatically based on user activity, such as purchases, closed support tickets, product interactions or customer lifecycle milestones. This ensures feedback is collected at the most relevant touchpoints.

• Comprehensive feedback analytics: Zonka allows you to track essential customer experience metrics like NPS, CSAT, and CES, and view them by location, agent, or channel. You can drill down into specific response trends, schedule reports and analyze text feedback for recurring issues or praise.

Pricing:

Plan	Pricing	Specifics
Free	$0/month	50 responses/month and 1 user
Starter	$49/month	250 responses/month and 3 users
Growth	$199/month	1000 responses/month and 5 users
Enterprise	Custom	Tailored responses and users

Factors to consider when choosing a customer feedback tool

Choosing the right customer feedback tool isn’t just about features, it’s about fit. Here are key factors to keep in mind when evaluating your options:

1. Feedback channels you need

Some tools are great for collecting feedback in-app or on your website while others focus on email, SMS or social media. Choose one that works best on the channels your customers actually use.

2. Integration with existing systems

Ensure the tool integrates seamlessly with your current software stack like CRM, helpdesk, analytics or marketing platforms so you can unify data and make the most of the tool.

3. Scalability

Startups may need basic features and flexibility while enterprises often require role-based access, compliance and enterprise-grade analytics.

4. Team using the tool

Is the tool meant for your product team, marketing, CX or support? Product teams may prioritize behavioral insights and in-app feedback while marketing and CX teams need survey customization, CRM integration and automation.

Conclusion

Customer feedback tools do more than just collect responses, they help you understand your audience, improve experiences, and make informed decisions. Whether you're running surveys, collecting NPS scores or studying heatmaps and session recordings, the right tool can help you turn customer input into meaningful action.

Try a few options before you decide and always align your choice with your team's goals and the way your users engage with your product. This helps you collect the right feedback and work in the right direction for business growth.