The insights below come from reliable industry sources like KPMG, Salesforce, PwC, EY, Microsoft, Bain & Company, and more. We’ve selected the most recent and impactful statistics to give you a comprehensive view of how customer loyalty drives business growth in 2025.
Repeat buyers spend 67% more than first-time customers. [BIA Advisory Services]
Customers emotionally connected to a brand have 306% higher lifetime value. [Motista]
About 75% of U.S. shoppers are more likely to stay loyal when brands offer personalized experiences. [Acquia]
71% of companies allocate at least 2% of their revenue toward loyalty efforts. [Business Wire]
84% of companies that invest in better customer experiences report revenue growth. [Dimension Data]
52% of consumers go out of their way to buy from brands they love. [Zendesk]
60% of loyal customers are willing to recommend their favorite brands to others. [Yotpo]
The average U.S. consumer is enrolled in 16.7 loyalty programs. [Bond Brand Loyalty]
75% of customers say they’re more likely to buy from a brand that offers a loyalty program. [KPMG]
The top 10% of loyal customers spend twice as much per order compared to the rest. [Smile.io]
More than 39% of consumers are willing to pay more for brands they love, even when cheaper options exist. [Yotpo]
46% of consumers stay loyal to a brand because of high product or service quality. [PwC]
88% of customers say it takes at least three purchases before true brand loyalty forms. [Yotpo]
The loyalty management market is projected to reach $28.65 billion globally by 2030. [Fortune Business Insights]
About 70% of Americans in free or paid loyalty programs spend more time engaging with the brand. [Statista]
Over 90% of U.S. business leaders believe loyalty programs need better rewards. [Statista]
75% of consumers feel loyal to a specific company or brand. [Zendesk]
81% of free loyalty program members buy from the brand more frequently, and 76% spend more. [source missing]
62% of Millennials and 50% of Gen Z consumers are part of at least one loyalty program. [PwC]
Over 50% of businesses are considering launching paid loyalty programs. [Business Wire]
Personalized marketing, including video content, improves customer loyalty by 47% and satisfaction by 36%. [Qualifo]
58% rank customer service among the top reasons customers stay loyal. [Microsoft]
More than half of U.S. shoppers plan to increase their participation in loyalty programs. [Statista]
After a first purchase, there’s a 27% chance a customer will buy again. This jumps to 49% after a second purchase and 62% after a third. [Smile.io]
86% of people say they would recommend a company to friends or family. [KPMG]
81% of Gen Z loyalty members browse and 82% purchase from their favorite brand’s site. [PwC]
79% said loyalty programs influence their decision to continue buying from a brand. [EY]
Close to 60% of Americans say that once they’re loyal to a brand, they remain that way for life. [Acquia]
76% of consumers don’t currently pay for loyalty programs, but 64% are open to it if benefits include discounts or faster shipping. [Business Wire]
Over 60% of executives have increased their loyalty program budgets in their latest planning cycle. [PwC]
67% of men show brand loyalty compared to 59% of women. [PwC]
Investments in loyalty management reached $6.47 billion and are forecasted to hit $28.65 billion by 2030. [Fortune Business Insights]
93% of loyalty program members earned or redeemed a reward over the past six months. [source missing]
Product quality drives loyalty for 74% of consumers. [KPMG]
Customers who feel they receive extra value during service interactions are 82% more likely to remain loyal. [Gartner]
73% of customers believe loyalty programs should be used by brands to show appreciation. These members generate 12–18% more yearly revenue than non-members. [Kitewheel]
80% increased their purchase frequency after joining a brand’s loyalty program. [EY]
72% of global consumers say they are loyal to at least one brand. [Zendesk]
66% of consumers say value for money drives their loyalty. [KPMG]
54% of customers are loyal to clothing & fashion brands. [SAP Emarsys]
59% of American consumers report that once they develop loyalty to a brand, they remain loyal to it for life. [Acquia]
More than half of global consumers consider customer service to be a "very important" factor in choosing and staying loyal to a brand. [Microsoft]
69% of brand executives have increased their investments in loyalty initiatives over the last two years. [Business Wire]
Only 40% of brand executives believe that their customer loyalty strategies are effective. [Harvard Business Review]
Consumers are twice as likely to spend on a brand with a paid loyalty program compared to one with a free loyalty program. [McKinsey]
Customer loyalty is about more than just repeat purchases. It is the key to long-term business growth. From enhancing service experiences to investing in loyalty programs and personalization, these statistics show that businesses that focus on loyalty grow faster, achieve more, and last longer.
