How to launch #1 on
Product Hunt

A playbook for what every startup must know in 2024

Product Hunt Success Playbook - Proven tactics & tools to boost your PH launch | Product Hunt
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What is inside the Product Hunt
Success Playbook

How to launch

Guides & How-to pieces


Launch Assets

Google Sheet


Check the look of your launch page



Hunters + Makers

Listicles & Network maps


Product Hunt
launch email



Request support
for your launch

Drop us an email


Why should you get it

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Tips on building a pre-launch email list

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Tool recommendations to enhance your launch strategy

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Stand out with a visually appealing launch page

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Connect with the right hunters and makers with our insider lists

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Drive engagement with our launch email template

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Step-by-step checklist on how to ensure a smooth launch

What you'll learn from it


How Product Hunt


How Product Hunt ranking works?


What to do on


What to do on Launch-

Top rated by 1000+

“It looks like an amazing resource for businesses ready to take their product to the next level.”

Usama Ejaz

Usama Ejaz

Founder at SocialBlu

“Enjoyed reading what goes behind your Product Hunt launches. Kudos to you for curating a great toolkit for future makers.”

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Doga Dogan

UX Designer at Unserspots

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Nishchal Joshi

Nishchal Joshi

Marketing Manager at AiTrillion

Frequently asked

Everything you need to know about
the Product Hunt Success Playbook.

Launching on Product Hunt means submitting your product to the website for review and exposure to a Product Hunt community or community of tech enthusiasts and early adopters. It is a great opportunity to get feedback, gain exposure, and potentially gain new users. To launch on Product Hunt, you need to have an innovative product, that solves a problem and is well-designed. You also need to have a clear and concise pitch that showcases the benefits of your product.

Yes, launching on Product Hunt can be very beneficial for your product. Product Hunt has a large community of tech enthusiasts and early adopters who are always on the lookout for the latest and greatest products. By launching on Product Hunt, you can gain exposure and potentially reach a wider audience which can lead to increased visibility and credibility for your product.

The cost of launching on Product Hunt is free. However, to maximize your chances of success, it's recommended to invest in creating a high-quality product that provides value to users. Additionally, promoting your launch on social media and reaching out to influencers can also increase your visibility and ultimately lead to a successful launch. So, while there may not be a monetary cost to launching on Product Hunt, there is certainly a cost in terms of time and effort in creating a product that resonates with users and effectively promoting it.

The key is to have a well-crafted and innovative product, but there are also certain steps you can take to increase your chances of success. Our Product Hunt Launch Guide provides a step-by-step process for launching your product on the platform and maximizing your visibility. By following our guide and utilizing the tools and resources available, you can increase your chances of getting the top spot and achieving success on this influential platform.

A product launch on Product Hunt typically takes one day. However, it is important to prepare in advance for the launch. This includes building a strong community, creating buzz around the launch, and networking with influential members of the Product Hunt community. With the right preparation, a product launch can be successful and even reach the #1 spot on Product Hunt.

After launching your product on Product Hunt, it will be prominently displayed on the first page for the day, alongside other newly launched products. For the first four hours, your product will be shuffled with others, and users can browse and upvote it. After that, your product will be ranked based on the number of votes it receives for the rest of the day, gaining the attention of visitors.

Here's what you need to do. First, after launching your product, share the link on your social media platforms like LinkedIn and Facebook to gain initial traction. Next, set up an email campaign to notify your subscribers and customers about the launch. Employee evangelism is also a great way to boost upvotes in the early hours. And most importantly, make sure to actively reply to comments and answer questions from upvoters on Product Hunt to engage with your audience.

If you want your product launch to succeed, it's important to create buzz and excitement among your target audience. This will result in a high number of upvotes on Product Hunt and increased engagement and conversions on your website. Achieving the #1 spot as a product of the day is a clear sign of a successful launch.

You can only launch a product once on Product Hunt. However, in addition to your main product launch, you can create and launch related mini-products to gain further traction. Each mini-product launch can help keep your brand fresh and attract new audience members.

Around 30-40 products are launched every day, making the competition to reach the top spot incredibly fierce. Launching successfully on Product Hunt requires a solid strategy and execution.

What is the best day of the week to launch on Product Hunt? Tuesday, Wednesday, and Thursday are the best days to launch because they have the highest traffic and engagement. Friday to Monday should be avoided as weekends are generally slow for Product Hunt. Launching on a weekday can give your product more visibility, but keep in mind that competition to be at the top can be tough.

This comprehensive resource will provide you with the knowledge and strategies you need to launch your product successfully on Product Hunt and become rated #1. From understanding the Product Hunt ranking system to pre-launch preparation, launch day strategies, and post-launch promotion, it covers everything you need to know.

With a deep understanding of what it takes to launch a product successfully on Product Hunt, the team at Mailmodo put together this comprehensive playbook to help you achieve your goal of becoming the top-rated product on Product Hunt. Mailmodo is an interactive email platform that provides a comprehensive suite of email marketing solutions. Our platform is designed to help businesses of all sizes build stronger relationships with their customers through email, improve engagement, and drive more revenue.

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